BlackFin360

01/25/2026

We are moving from searching to asking. SEO was built for clicks.
GEO is built for AI decisioning.
My full article here: https://tomedwards.ai/2026/01/25/generative-engine-optimization-geo/

Tom Edwards outlines the shift from "search" to "ask" and agentic commerce. he emphasizes the need for Generative Engine Optimization (GEO) over traditional SEO, advocating for a comprehensive strategy that includes data governance, technical infrastructure, and content enablement

08/18/2025

Grateful to be recognized as a prominent business leader to follow in AI https://thecioworldmedia.com/the-most-prominent-business-leaders-to-follow-in-artificial-intelligence-august2025/

07/10/2025

I recently discussed the topic of navigating the Al revolution. Here is a full recap of key perspectives.

Tom Edwards, EY’s Americas Consumer AI Leader, participated in Consulting Magazine’s panel discussing AI best practices in consulting.

06/27/2025

Incredibly honored to receive the 2025 Top Consultant award from Consulting Magazine. Even better, Cherlyn was here with me in NYC to celebrate!

06/19/2025

Full Cannes 2025 Recap. AI, Technology, Creativity and more.

04/15/2025

I recently sat down with Reuters to talk AI 🤖 and SXSW 2025

04/08/2025

I was honored to be the first external speaker to deliver a keynote for the American Express Global Data and AI summit.

02/19/2025

Tom Edwards, AI Keynote Speaker has AI sessions with board members, CEO’s and graduate students from Dallas to LA

12/22/2024

Incredibly grateful for an amazing 2024 talking AI. Looking forward to 2025! Special thanks to CAL Entertainment Speakers Bureau

08/13/2024

Grateful to be recognized as a 2024 Global Recognition AI Award winner.

08/02/2024

KDP Media Masters AI Keynote

07/12/2024

Honored to be named a 2024 Keynote speaker to watch in the U.S.A by AIM Research bit.ly/3Y1V3eK