IN2 Innovation

IN2 Innovation IN2 Innovation is a global innovation design consultancy. IN2 Innovation has offices in Dallas, Austin, Houston, Dongguan and Wuxi. Thank you for visiting us.

We help companies rapidly realize new products and services by using our systematic process to generate inspirational property that drives growth and profitability. Please follow us here on Facebook. We will share information with you regarding innovation and other relevant items of interest.

Service design week is right around the corner. We have quite a few tips and techniques to share with you. Come join us...
10/09/2019

Service design week is right around the corner. We have quite a few tips and techniques to share with you. Come join us to learn how to help your organization to be creative.💡⁠⁠⁠⁠⁠

At IN2, we are true practitioners of the BTU model. The DNA of innovation is equal balance of business needs, technolog...
08/07/2019

At IN2, we are true practitioners of the BTU model. The DNA of innovation is equal balance of business needs, technology targets and user wants. During the Digital Product by Design week, we had great conversations on what attendees thought their own BTU models looked like. How do you see your organization’s BTU models?⁠⁠⁠⁠⁠

Later this month, we'll be in gorgeous Los Angeles for the Digital Product by Design conference. Want to see us? Need an...
07/12/2019

Later this month, we'll be in gorgeous Los Angeles for the Digital Product by Design conference. Want to see us? Need an excuse to hit the West coast? Conference details below:
https://digitalproductbydesign.iqpc.com/

We left Design Thinking Week with the best souvenir--the Design Transformation award for the IB Pulse! We are proud to c...
07/09/2019

We left Design Thinking Week with the best souvenir--the Design Transformation award for the IB Pulse! We are proud to create transformational work with a lasting impact for our clients, and are dedicated to always moving forward with innovative solutions. But right now, it's time to take a pause and celebrate!!!
🥂🎉☺️

04/18/2019

We've been sharing our design thinking tools, and in this video --- Design Thinking with Experience in Mind -- our co-founder and Chief Innovation Officer, Brian Roderman, discusses how we use those tools as filters to design effortless experiences that have an emotional association and a sensory engagement with the user.


Are you at Design Thinking Week? We are proud that our design entry is a finalist for the CMP Design and Innovation Awar...
04/17/2019

Are you at Design Thinking Week? We are proud that our design entry is a finalist for the CMP Design and Innovation Award. Join us for the award ceremony tonight, at the JW Marriott in Austin, to see the nominees and hear them announce the winner!

We regularly hear about the difficulty companies can have bridging the gap between a strategic plan and a tactical ex***...
04/15/2019

We regularly hear about the difficulty companies can have bridging the gap between a strategic plan and a tactical ex*****on in either digital or physical spaces. That’s why we wrote an article specifically addressing the process and effort necessary to cross this chasm. To learn more, check out Crossing the Chasm, featured in IDSA's publication, Innovation Magazine.

https://www.idsa.org/sites/default/files/INNOVATION_Spring%2018_Chasm.pdf

04/12/2019

Design Thinking Week is less than a week away! We can't wait to see you there. This year, it's hosted on our home turf -- Austin, TX-- and we couldn't be more pleased. 😉 Come see us at the JW Marriott, April 16 - 18, and meet our team.

Last week we shared the BTU Map, one of our Design Thinking tools. Another core model we use is Defend, Differentiate, a...
04/10/2019

Last week we shared the BTU Map, one of our Design Thinking tools. Another core model we use is Defend, Differentiate, and Disrupt, which shows tiered innovation. We use it to plot three levels of innovation that you can achieve, based on the return you expect to make on your investment. The greater the investment, the greater the reward.

Want to learn more about how IN2 uses Design Thinking everyday? Come see us at Design Thinking Week, hosted at the JW Marriott in Austin, April 17 - 18.

04/05/2019

When it comes to Design Thinking tools, we love our BTU Map! We use to balance Business Needs, User Wants, and Technology Targets when designing solutions. If you’re coming to Design Thinking Week—April 17 -18 in Austin— be sure to stop by our booth and tell us about your favorite Design Thinking tools and strategies!

02/23/2019

The design industry has changed over the last 30 years, and with it the needs and expectations of consumers. Where before one product or an app could stand alone as a solution, users now crave the delivery of a full experience. Brian Roderman, President and Chief Innovation Officer of IN2 Innovation discusses how experiences have to be personal and individual, but accepted by many.

Experience Design Week in Denver is just 10 days away! Follow the link to read Brian Roderman, co-Founder and Chief Inno...
02/15/2019

Experience Design Week in Denver is just 10 days away! Follow the link to read Brian Roderman, co-Founder and Chief Innovation Officer, share how IN2 defines effortless user journeys and what we consider to be the top challenge of experience design.
https://bit.ly/2S5xLPj

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