02/08/2019
Can’t say enough good things about my pal Alison and her wildly talented crew at Shelf Studio:
Introduce a fresh design and packaging take on a classic folk offering in an increasingly competitive health drink category? Challenge accepted.
We made it tough enough to compete on the shelf, but folksy enough to stay true to Tough Mother founders Nicole Deninger and Ed Ebert's roots. 💪☮︎