Highway Marketing

06/03/2026

The Axient Digital PSM platform keeps getting stronger.

Shure’s latest 1.3.6 firmware update introduces new feature enhancements and workflow improvements aimed at improving flexibility and performance across professional wireless monitoring applications.

05/28/2026

AI powered collaboration starts with reliable audio.

AI outputs are only as reliable as what meeting rooms capture. From transcription and summaries to collaboration workflows, clear speech pickup and consistent coverage directly impact how effective those tools can be.

Shure continues pushing the conversation around smarter collaboration and better meeting experiences.

05/28/2026

Built for long days, fast fixes, and life behind the rack.

The BSB 247 Stage Buddy from Hosa packs together the everyday essentials AV crews actually reach for on site, on tour, and during show calls. From cable management to quick troubleshooting tools, it’s a compact kit designed to keep productions moving.

Big shoutout to for creating a solution built with real world production workflows in mind.

05/27/2026

In case you missed it, check out this great case study highlighting Houston Public Library’s TechLink podcast studio powered by Datavideo technology and integrated by our friends at Romeo Music. Proud to support projects like this that make professional quality, user friendly content creation more accessible for creative communities.

When the Houston Public Library set out to build a public-access podcasting studio, their vision was ambitious: create a fully automated system that c

05/25/2026

It’s not too late to sign up for ’s Full Solution Workshop featuring , , and . Highway Marketing’s own .pitzer will be joining tomorrow at 10 AM and 2 PM to walk through the latest and greatest in cloud powered AVL workflows for integrators.

Head here to register: https://soundpro.com/pages/events/the-full-solution-lea-allen-heath-shure-with-sound-pro

05/22/2026

Reliable power. Clean installs. Smarter connectivity.

FSR’s Smart Way QuiK delivers a streamlined raceway solution designed to manage power, data, and AV cabling with speed and flexibility across commercial spaces. Great solution for applications where clean cable management matters.

05/21/2026

Catch Robert Scovill live at InfoComm as he breaks down The ADAPTive Advantage and the power behind ADAPTive technology. Looking forward to seeing this one in person!

05/20/2026

Designed for modern commercial audio environments, the LEA Professional Connect Series Touch delivers clean aesthetics, intuitive control, and installer friendly deployment for multi-zone spaces.

Touchscreen simplicity meets powerful system control.

05/19/2026

The next evolution of SQ is here.

Meet the new SQ+ series from ALLEN & HEATH featuring expanded processing, RackUltra FX ready, and the fast, flexible workflow engineers already know and trust.

SQ5+
SQ6+
SQ7+

One platform. Endless possibilities.

05/18/2026

Flexible systems. Seamless collaboration.

The Shure IntelliMix Foundation System unifies audio processing, control, microphones, and loudspeakers into a scalable conferencing ecosystem built for today’s Microsoft Teams Rooms environments. From small meeting spaces to enterprise deployments, IntelliMix helps streamline integration while delivering clear, consistent communication.

Highway Marketing can help you design the right collaboration solution for your application.