Firm Forward

Firm Forward Strategic business development and marketing for law firms - success for law firms with their busines Technical and logistical email support is always included.

Firm Forward offers marketing essentials for law firms in a simple subscription format that grounds the firm's content, communication, and business development efforts. Imagine having access to an expert team with the resources you need to reach your clients and contacts in an effective and meaningful way, while being able to save on the cost of hiring those resources full-time, let alone during a

global pandemic. A subscription to Firm Forward's marketing essentials includes the following:

Monthly strategic advisory sessions
Communications packages
Curated social media content
Training

Plus, get unlimited access to the Firm Forward resource bank with useful templates and guides to use on your own. Current customers receive generous discounts on all other Firm Forward services.

Format choice on LinkedIn in 2026 is a 2x to 3x engagement multiplier.The data across independent research datasets: Car...
05/29/2026

Format choice on LinkedIn in 2026 is a 2x to 3x engagement multiplier.

The data across independent research datasets: Carousels and documents at 6.6% engagement. Single image at 2-3%. Long-form text (1,300+ characters) at +18% over short text. Native video with brand visible in first 4 seconds at +69%.

Most law firm content sits in the worst-performing format band by default. The fix is not "post more." The fix is to weight the calendar by format-performance data and reserve the right format for the right substance. Audit your last 20 posts — if more than 12 are single images, the rebalance is the highest-leverage move you'll make this quarter.

Dos patrones que corren en direcciones opuestas en el mercado legal de Latinoamérica en 2026.Las firmas españolas se exp...
05/28/2026

Dos patrones que corren en direcciones opuestas en el mercado legal de Latinoamérica en 2026.

Las firmas españolas se expanden agresivamente en LATAM. La unión de Pérez-Llorca con Gómez-Pinzón en Colombia, tras la integración de González Calvillo en México. El debut de Cuatrecasas Chile en el listado Elite 2026 de Latin Lawyer.

Al mismo tiempo, las firmas locales fuertes refuerzan su independencia frente a las plataformas internacionales con una visibilidad mayor que en cualquier año desde 2019.

Plataformas internacionales crecen. Firmas locales independientes apuestan por su distinción local en lugar de fusionarse.

Cinco slides sobre lo que esto significa para el ruteo de referidos transfronterizos. Guarda esto antes de tu próxima reunión de socios.

Chambers reviewed 70,000 submissions in the 2026 research cycle.Chambers USA 2026 launches June 4. Chambers NewLaw on Ju...
05/26/2026

Chambers reviewed 70,000 submissions in the 2026 research cycle.

Chambers USA 2026 launches June 4. Chambers NewLaw on June 11. Chambers Brazil and Chambers Latin America 2027 follow through August. The first deadline for the Chambers USA 2027 cycle is July 16.

What the volume reveals is the constraint on the researcher side: at 70,000 submissions, decision speed has replaced thoroughness as the binding variable. Firms that produced ten clear, well-edited, easy-to-read submissions in 2026 outperformed firms that produced twenty average submissions, every cycle. Three slides on what changed in submission strategy this year.

LinkedIn's Saves Metric Changes the GameLinkedIn added the saves metric in late 2025, and it's reshaping how content per...
05/25/2026

LinkedIn's Saves Metric Changes the Game

LinkedIn added the saves metric in late 2025, and it's reshaping how content performs. Posts that earn saves get roughly 35% more secondary distribution than posts that don't.

Here's what matters: resource posts get saved. Frameworks, lists, named-source overviews, methodology comparisons—these are keeper content.

Opinion posts get commented on. Named position, contrarian observation, industry critique—these spark discussion.
Both have a place in your strategy. But most firm content tries to do both at once and underperforms on both.

Before you hit publish this week, ask yourself: which of the two is this post actually designed to be? If the answer is "both," the answer is usually "neither."

Choose one. Own it. Watch what happens.

Chambers USA 2026 launches June 4. Chambers USA 2027 first deadline is July 16.That gives most firms about eight working...
05/22/2026

Chambers USA 2026 launches June 4. Chambers USA 2027 first deadline is July 16.

That gives most firms about eight working weeks to prepare submissions. Most of the work is decision work, not writing work — and the decisions get made better with a structured 30-minute self-audit before drafting starts.

Seven checks. Run them before you write a single submission line. If you can answer all seven cleanly, you are ahead of where most firms will be in mid-July.

INTA closes today. The real conference starts Friday.The numbers most firms do not measure are the ones that determine w...
05/06/2026

INTA closes today. The real conference starts Friday.

The numbers most firms do not measure are the ones that determine whether the trip was worth it.

How many of the people you met this week have heard from you by next Wednesday.

How many of the conversations you had produced a specific next step — a call scheduled, an article shared, an introduction made.

How many of the warm contacts from last year's INTA you reactivated this week, even briefly.

The firms that treat the week after the conference as the high-value window outperform the firms that treat the conference itself as the destination.

There is no version of conference BD that survives a one-week delay in follow-up.

Memory of who said what to whom evaporates within five business days. The chance to deepen a connection while the introduction is still warm closes by then.

If the follow-up is going to happen, the system for it should already exist.

Drafted before the trip, not improvised after.

Sports IP in 2026 isn't just about logos. It's about tech in the jersey, the data in the cloud, and the rights on the sc...
04/24/2026

Sports IP in 2026 isn't just about logos. It's about tech in the jersey, the data in the cloud, and the rights on the screen. 📊 Swipe to see the three pillars of innovation every IP practice should be marketing right now.

Wishing you a season of breakthrough and a very Happy Easter from all of us at Firm Forward. 🥂Here’s to a season of unpr...
04/06/2026

Wishing you a season of breakthrough and a very Happy Easter from all of us at Firm Forward. 🥂

Here’s to a season of unprecedented growth.

Wishing a meaningful Passover to all who celebrate.As families and communities come together to observe this important h...
04/02/2026

Wishing a meaningful Passover to all who celebrate.

As families and communities come together to observe this important holiday, we extend our warmest wishes for a reflective and meaningful Passover.

Chag Sameach from all of us at Firm Forward.

03/18/2026

Excited to join the team at Firm Forward.

I’m Leonardo Pérez, and I’m looking forward to supporting law firms in strengthening their digital presence and connecting with professional audiences through strategic social media.

In today’s legal market, visibility and credibility go hand in hand. I’m excited to contribute to the work Firm Forward is doing to help firms grow and stand out in competitive markets.

Looking forward to what’s ahead.

Address

Dallas, TX

Alerts

Be the first to know and let us send you an email when Firm Forward posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Firm Forward:

Share