Blueprint Marketing Group, LLC

Blueprint Marketing Group, LLC Part-time support for CPG brands seeking access to high-level marketing leadership & expertise.

5 Retail Takeaways from the Labubu CrazeLabubu dolls are everywhere, but the real lesson isn’t about trends—it’s about s...
07/22/2025

5 Retail Takeaways from the Labubu Craze
Labubu dolls are everywhere, but the real lesson isn’t about trends—it’s about smart brand-building. Here’s what CPG founders should notice:
• Build a World, Not Just a Product: Labubu created a universe that fans want to join.
• Scarcity With Purpose: Strategic sellouts build hype, but constant out-of-stock hurts brands.
• Be Ready for Success: Labubu matched demand with seamless purchasing—many brands aren’t prepared when they go viral.
• Intentional Rollout: They chose retail partners and placements carefully for maximum impact.
• Know Your Strength: Labubu focused on what made them unique. Don’t just chase trends—double down on your brand’s core.
If you’re ready to scale smart and avoid common pitfalls, let’s connect.
It’s not about chasing viral trends—it’s about building lasting relevance.

Share if this made you rethink your approach to retail growth!

Your content isn’t working? It’s probably because you don’t have a strategy! 😱 Posting without a plan is a surefire way ...
04/30/2025

Your content isn’t working? It’s probably because you don’t have a strategy! 😱

Posting without a plan is a surefire way to waste time, effort, and potential. The brands that win online are the ones that map out their goals, understand their audience, and execute with purpose.

Don’t let Gandalf stop you—build a strategy and pass through to success!

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Hi 👋🏽 ! I’m Jenica…marketing expert and strategic partner for ambitious CPG brands. Upskill your team, supercharge growth, and gain marketing leadership on your terms with me as your CMO. DM me to chat about your pain points.

POV: Your parents told you social media was a waste of time, but now you’re making a living from it. From scrolling for ...
04/22/2025

POV: Your parents told you social media was a waste of time, but now you’re making a living from it.

From scrolling for fun to strategizing for brands, social media marketing is a skill, a business, and an entire industry. Who knew that ‘too much screen time’ would turn into a thriving career?

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Hi 👋🏽 ! I’m Jenica…marketing expert and strategic partner for ambitious CPG brands. Upskill your team, supercharge growth, and gain marketing leadership on your terms with me as your CMO. DM me to chat about your pain points.

How to Build a Marketing Budget That Actually Works 📊Here’s the breakdown:🔹 40% Attracting New Customers (Ads, PR, Influ...
04/10/2025

How to Build a Marketing Budget That Actually Works 📊

Here’s the breakdown:
🔹 40% Attracting New Customers (Ads, PR, Influencers)
🔹 30% Building Your Brand & Content (Website, Social, Creative)
🔹 20% Keeping Customers Coming Back (Email, Loyalty, Upsell)
🔹 10% Testing & New Ideas

A balanced budget means more than just spending—it’s about investing in the right areas for growth.

Ready to optimize yours? Let’s talk strategy!

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Hi 👋🏽 ! I’m Jenica…marketing expert and strategic partner for ambitious CPG brands. Upskill your team, supercharge growth, and gain marketing leadership on your terms with me as your CMO. DM me to chat about your pain points.

📈 Ready to scale your retail presence?Explore our strategic growth blueprint that focuses on market positioning, product...
04/07/2025

📈 Ready to scale your retail presence?
Explore our strategic growth blueprint that focuses on market positioning, product optimization, and distribution expansion. Tailored for established consumer brands, this is your roadmap to success!

™Mastermind

🚀 Kickoff Day is here!Welcome to Retail Blueprint™ Mastermind – an intensive 8‑week program for brands in distribution r...
04/02/2025

🚀 Kickoff Day is here!
Welcome to Retail Blueprint™ Mastermind – an intensive 8‑week program for brands in distribution ready to scale. Application window closed – missed out? Join our waitlist for the next cohort!

™Mastermind

HAPPY EASTER! 🌷🐰Wishing you a joyful and peaceful day filled with hope, growth, and new opportunities. May this season b...
03/31/2025

HAPPY EASTER! 🌷🐰

Wishing you a joyful and peaceful day filled with hope, growth, and new opportunities. May this season bring fresh inspiration and success to you and your business!

- Blueprint Marketing Group

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Hi 👋🏽 ! I’m Jenica…marketing expert and strategic partner for ambitious CPG brands. Upskill your team, supercharge growth, and gain marketing leadership on your terms with me as your CMO. DM me to chat about your pain points.

03/28/2025

⏱️ What’s the price of being unprepared?
Learn about the costly pitfalls—misaligned pricing, inefficient supply chains, and poor positioning—and how our Mastermind curriculum helps you avoid them for sustainable growth.

™Mastermind

Is your marketing falling flat? Here’s why it might not be working:❌ No Clear Target Audience – Are you trying to reach ...
03/26/2025

Is your marketing falling flat? Here’s why it might not be working:

❌ No Clear Target Audience – Are you trying to reach everyone? Focus on the right customers and watch your efforts pay off!
❌ No Tracking of Results – If you’re not measuring success, you’re just guessing. Start tracking to make your budget work harder!
❌ Inconsistent Messaging – If your brand voice keeps changing, your audience gets confused. Stay consistent to build trust and loyalty.

Don’t let these common mistakes hold you back—let’s fix them and get your marketing on track!

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Hi 👋🏽 ! I’m Jenica…marketing expert and strategic partner for ambitious CPG brands. Upskill your team, supercharge growth, and gain marketing leadership on your terms with me as your CMO. DM me to chat about your pain points.

03/25/2025

🌟 What sets us apart?
Experience hands‑on learning, targeted guidance, and exclusive Hot Seat coaching—all tailored for brands ready to scale. Discover the unique elements that make Retail Blueprint™ Mastermind your key to retail success.

™Mastermind
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Dallas, TX

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+12145600014

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