Imbosslady: Entrepreneur Branding & Social Media Consultant

05/29/2020

I love designing my own website. I realized I needed an update. My visual brand has changed. Same domain name, logo, color scheme, target market, and services. But the overall look just didn’t stand out anymore with my business’s personality. Stay tuned, officially launching June 1st!

04/05/2020

Don’t put your business on pause right now! It’s time to Quarantine & Create. Give your business the boost it needs right now by blazing your brand! This free ebook ensures you don’t miss any steps in growing your business.

Branding basics✅
Finding your purpose✅
Determine your target market✅
Marketing✅
Sales & Follow Up✅
Blaze Your Brand✅

Head over and get your automatic download now. Https://imbosslady.com/resources

03/30/2020

Shelter in place doesn’t mean the world stops! Told my son to come take some pics of me. He said where are you going? Online, now pay attention to the light! He took about 100, I liked about 20, and going to use my editing tools to fix some of my faves.

Some days get up, get dressed, and be productive. Use what you already have. iPhone and probably an app or two and I’ve got some semi-pro photos. Now I have about a month’s work of pics to post for my business. 🧡💛🖤💙🤍💚
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Shirt from
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@ Dallas, Texas

03/26/2020

I need a nap and I know I’m going to regret it and be up all night😫. But I’ve been up all day finishing this ebook. Starting tomorrow I’m dropping a chapter a day for free! But I know this will help some entrepreneur trying to start, build, or grow their brand!

03/20/2020

Are you looking to launch your business soon? Even more now with many having limited income? Have you started your business already and looking for new ways to Blaze Your Brand? Join my new online community, officially launching Monday! Hope to see you there! 💙🤍🖤

I'm Jillian, owner of ImBossLady, and I have created the Blaze Your Brand online mentorship platform for the solopreneur looking to build, grow, and blaze their business through successful branding strategies. If you haven't launched your business yet, this program will help you through the startup....

03/03/2020

It’s Women’s History Month! And of course we can’t celebrate without talking about the first documented womanpreneur, Madam C.J. Walker! ⁣
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Carving the Path for Women Entrepreneurs⁣
Considered one of the 20th century's most successful women entrepreneurs, Madam C.J. Walker built her empire out of nothing. Her parents were former slaves, and she was orphaned at the age of 7. In 1905, she created Madam Walker's Wonderful Hair Grower, a scalp conditioning and healing formula. Walker had a personal connection to the product since she suffered from a scalp ailment that caused her to lose most of her hair. She eventually expanded her business to Central America and the Caribbean. By 1917, Walker held one of the first national meetings of businesswomen in Philadelphia, the Madam C.J. Walker Hair Culturists Union of America convention. Walker's hard work and perseverance carved a path for women entrepreneurs, the African-American hair-care and cosmetics industry, and the African-American community as a whole.⁣
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Source (⁣ Entrepreneur )
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02/18/2020

Many entrepreneurs are reluctant to reach out to a business coach or mentor of some sort. This is usually because not only is the ego getting in the way, but most of us think we know it all. By all means, we did turn our great idea into a small business. But asking for help does not mean that you're incapable of running your business how you want. It means you're strong enough to know that some aspect of your business isn't working and failure is not an option.

As a business coach I am not here to judge you or point out your failures. I'm here to understand your goals and vision in business and help you out an action plan in place in order to make this happen. I have been there, done that, and I have the tshirt. I know what it's like to have fears of success and being that I've recently moved to the next level, my action plans are current and from the heart. Make your business my business.

02/12/2020

No one is buying my products! No one is engaging with my content! I’m not making consistent money in my business!⁣
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Well that’s probably because you started your page as a personal profile then one day, BOOM!, you’re a business. 🤦🏽‍♀️⁣
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The people you originally accepted on your personal page probably aren’t your target audience as I said yesterday. They will feel bombarded and that you’re just being salesy. Then when the people who are interested start scrolling down your feed (which promise me they will), they’ll see a few recent business posts then all of a sudden your complaining about that no good man, have pics of you and your girls turning up with a line of shots, and what you got for Christmas. No wonder you’re not getting sales!⁣
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When you decide to go into business treat it as such. There’s nothing wrong with being transparent in your business and sharing some of your personal life on your page. But it should be about your business journey. Show us those pics of you tired from working late in creating a new product or content. Show us all the pages of your book you threw away because you had writers block. Show us your new outfit that you’re wearing to the conference you’re attending for your vendor event. But see, all of this relates to your business. ⁣
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Creating a new business page will allow you to target and talk to your niche specifically. Your engagement will go up because your followers can’t over for this content specifically. By keeping your personal page and trying to convert it to business, you’re basically trying to force feed your business to your audience. ⁣
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Do you need help creating your business page? Do you need to know how to engage and organically grow a new audience based on your niche? Click the link in my bio to get started with a current social media audit!⁣
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02/11/2020

I’ve heard this oh so many times, “My family and friends don’t support my business, I give up!” As I mapped out my content for the rest of the month yesterday (ok, yeah, I’m playing catch up) I realized this needed to be discussed! ⁣
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Now most of us started out on social media with personal profiles. Then when we started our business, or upped our marketing plan, we decided to put our business on social media too. Of course, we can reach a larger audience this way. However, your personal page should be just that, personal. There’s nothing wrong with promoting your business on that page but you can’t expect consistent results ONLY by doing it that way. When your friends and family accepted your request to connect, they did it to see your personal life. While some may buy with you, most wont. They may not even like or share your posts. This is because they are probably not your target audience. They probably support YOU or what you do, but that doesn’t mean they are buyers. ⁣
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Let’s face it, there are many people in your target audience that you don’t want to know your personal business. And most of them don’t care about what you ate for dinner, about your kids recitals, or how you dress up your pets. By having a separate page for business, you can promote just that and attract those who desire your products or services. ⁣
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This week we will discuss the pros and cons and everything in between of having separate profile pages. Do you have separate pages? Why or why not? Post your biz page below and maybe your target audience will see this post! ⁣
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02/08/2020

Entrepreneurs & Customer Service PSA!

I can not say this enough! I get that you’re a small business. Most of us are solopreneurs working from a small desk with a laptop or some sort of tablet possibly on the couch or while laying in bed. But your audience doesn’t have to know that! And they shouldn’t suffer because you’re not keeping up with your communication. ⁣
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So many people are already weary of shopping with small businesses. It really irks me when I try to support an entrepreneur by buying a product or service and I have to reach out about my order. You should be contacting me that my order has been received, thank me for my business, my order has been processed, then shipped with tracking info. This is your business! ⁣
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When you shop online with Target, you get immediate emails and communication. Plus contact info if you have concerns and a link with FAQs. You should be doing that too. Responses should be within 24 hours or the next business day. I get that as a solopreneur you may get behind. It could be personal issues or because you’re getting more orders than you can keep up with. Either way, communicate this with your customers. Send an “OOPS” email that there’s been an issue and provide a freebie or coupon for their next order. This will give you repeat customers. ⁣
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If you need help making this happen in your business, comment below or DM me and we will map out your order processing. There are so many ways you can automate your business and eliminate the stress and work of your customer service. Remember, YOU ARE YOUR BRAND! ⁣
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02/07/2020

When creating your brand images for advertising, keep your target market in mind.

Many people ask why on some of my website photos or flier designs I don’t ONLY use black faces. Well, I don’t ONLY want to work with black women. I have a niche and target market but it includes ALL women! If the only ads you saw were of black women, then you’d assume that’s all I work with. People are very visual and shop with their eyes and ads should give a personal experience so your ideal audience can relate.

Did you know Cantu products have white business owners? Probably not. Why? Because their target audience is black hair. Not that other ethnicities can’t use their products, but they market to who will buy and benefit from the products most. Let this sink in.

02/05/2020

Who else can relate? 🙋🏽‍♀️