08/26/2026
Not every sponsorship needs to come with a check. 💰
Some of the most valuable partnerships I’ve helped build have started with a simple question:
“What are we already spending money on that someone might be willing to provide?”
A venue. Printing. Photography. Food and beverages. Marketing. Supplies. Professional services.
💜 Every one of those donated expenses means more of the money you raise can stay focused on your mission.
But here’s the part I think nonprofits sometimes miss: in-kind sponsors are still sponsors. ‼️
Value the contribution. Recognize it appropriately. Include the business in your sponsorship strategy.
Thank them well.
And most importantly—build the relationship beyond the event.
⏭️⏭️Because a company that says yes to providing $1,500 worth of services today may become a financial sponsor, donor, advocate, or long-term partner tomorrow. 🙌🏼
Fundraising isn’t only about bringing more money in. Sometimes, it’s about spending less to accomplish more.
That’s strategy behind the ask.
