19/06/2026
Happy Juneteenth. ❤️🖤💚 One thing you'll learn about me is that nothing I create is random.
People often think branding is just logos, websites, colors, and graphics. Those things matter, but that's not really what I do.
For me, branding is storytelling. This shirt is a perfect example.
At first glance, it's a Juneteenth design. But for me, it's also a story about my great-grandparents, Ben and Eunice Lee Freeman, who raised me. Born in 1919, they lived through history that many of us only read about. Their faith, resilience, sacrifice, and perseverance helped shape the woman I am today.
That's why you'll find purpose woven throughout everything I create within The Letrin Felice Collective. Every brand. Every project. Every experience. Every story.
Because when I say I help transform visions into visual experiences, I'm not just talking about making things look good. I'm talking about taking what matters most—your story, your purpose, your legacy—and bringing it to life in a way people can see, feel, and remember.
It's also why I created BenLee, a nonprofit inspired by the legacy of the two people who taught me the value of faith, family, service, and community.
This shirt is more than a design. It's a story. And stories are what branding is really all about. Freedom. Legacy. Purpose.