Storied Folk & Co.

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Storied Folk & Co. A thoughtfully designed + curated store for women and children located in downtown Decorah. Storied Folk & Co.

At Storied Folk & Co., we believe in the power of words, the beauty of meaningful connections and the comfort of well-made goods. We are woman-owned lifestyle brand that revolves around inspirational and uplifting messages, driven by a mission to support individuals battling infertility. Our intention is to create everyday goods that inspire you + those around you. emerged from Linley's personal journey, a four-plus-year battle with infertility. With a profound understanding of its impact on emotional well-being, mental & physical health and financial stability, Linley envisioned a platform to support those facing the daunting expenses of fertility treatments in the U.S. We commit to giving back by donating a percentage of our retail sales to our non-profit partners dedicated to providing infertility support and resources. Every single order is celebrated here and I have so much gratitude for your choice to shop small. xx,
Linley
Owner + Creator, Storied Folk & Co

SHOP THE GOODS: storiedfolk.com
FOLLOW US ON INSTAGRAM: instagram.com/storiedfolk

What a WILD few days it has been. THANK YOU to our wonderful chamber (Decorah Area Chamber of Commerce) and their team o...
10/14/2026

What a WILD few days it has been. THANK YOU to our wonderful chamber (Decorah Area Chamber of Commerce) and their team of ambassadors for coming out yesterday to do a fun little Re-Grand Opening ribbon cutting at our new location!

And to every single person that has walked through our doors over the last several days, thank you. Thank you for coming in to check us out. Thank you for your words of encouragement. Thank you for choosing to shop with us. I am feeling incredibly grateful ❤.

📍Address →
210 W Water Street
Decorah, IA 52101

⏰ Current Hours →
Sun + Mon: Closed
Tues: 10-4
Wed: 10-4
Thurs: 10-6
Fri: 10-4
Sat: 10-4

Thank you to Denise at Decorah News for this sweet feature! 🫶🏼 We are SO excited to open our doors this Friday + Saturda...
10/07/2026

Thank you to Denise at Decorah News for this sweet feature! 🫶🏼 We are SO excited to open our doors this Friday + Saturday (10AM - 4PM).

📍Address →
210 W Water Street
Decorah, IA 52101

⏰ Current Hours (starting next week!) →
Sun + Mon: Closed
Tues: 10-4
Wed: 10-4
Thurs: 10-6
Fri: 10-4
Sat: 10-4

The grand opening of Storied Folk & Co. begins at 10 a.m. Friday, Oct. 9. A ribbon-cutting ceremony is scheduled for Tuesday, Oct. 13.

Last week I was honored with one of five Young Professionals Awards given by our Decorah Area Chamber of Commerce annual...
10/07/2026

Last week I was honored with one of five Young Professionals Awards given by our Decorah Area Chamber of Commerce annually. It was super special to be recognized among so many other amazing individuals, businesses and organizations we are so fortunate to have in this community.

It was really sweet to receive this award amidst a year that has felt like pure chaos for me, both personally and professionally.

We welcomed our third baby in June and then I decided to follow that with saying yes to an opportunity to move our storefront into a much larger and more prime location on Water Street. Since saying yes to this move, I've struggled to see past the next five minutes in front of me, so this really was such an honor to be able to step back for a night and reflect on all that it's taken me to get here. It truly has been such a wild ride and I am so thankful for every piece of it and all of the lessons each chapter has held.

We're opening our new location this Friday at 10AM. You'll find us at 210 W Water Street. I can't wait to meet you here and show you what all of my chaos has turned into. It's been a true labor of love and I'm super excited to see what the future holds for us here.

THANK YOU, THANK YOU, THANK YOU. For cheering me on. For supporting me, my small business and our amazing team. For it all ❤.

- Linley

THIS IS THE WEEK!!! 🎉 Our grand opening at 210 W Water St. is almost here, and we want to know…What are you most looking...
10/05/2026

THIS IS THE WEEK!!! 🎉 Our grand opening at 210 W Water St. is almost here, and we want to know…

What are you most looking forward to?! 👇

🛍️ New clothes
🩷 Shopping with my girls
🧸 Checking out the kids’ goodies
🏡 Seeing our new Storied Folk home
✨ ALL OF IT!

📣📣 MOVING ANNOUNCEMENT📣📣We are SO excited to show you all our new space down the street. My vision for the space is comi...
09/22/2026

📣📣 MOVING ANNOUNCEMENT📣📣

We are SO excited to show you all our new space down the street. My vision for the space is coming to life and I cannot wait to start filling it with all of your favorite products!

We hope you'll join us for One Last Hurrah with Sweet Treats + Fresh Blooms at Storied Folk & Co! THIS Friday (9/25) from Noon - 3PM. We're going to have some really fun sales alongside delicious edible cookie dough from The Cookie Dough'tique and gorgeous fresh blooms from Madi at The Petal Co.!

THIS SATURDAY - 09/26 - will be your LAST chance to shop with us at our current location [309 E Water Street] 🥹 and then we are packing up & headed west. But don't worry! It's just a few blocks down the street 😉 [210 W Water Street].

Our storefront will be closed starting 09/27 and we will be reopening in our new location on Friday, 10/9!

I could not be more excited (and anxious) for this next chapter of Storied Folk & Co. Your support means more than I'll ever have the right words for.

💓 Linley

09/19/2026

This is your sign to come in and shop our fall arrivals! Can’t wait to see you ☺️

Address

Decorah, IA

Opening Hours

Tuesday 10am - 4pm
Wednesday 10am - 4pm
Thursday 10am - 6pm
Friday 10am - 4pm
Saturday 10am - 4pm

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