Phelps Enterprises

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Kingdom Factor Coach
Certified Maxwell Leadership (Trainer, Coach, Speaker, DISC Behavior Analysis Administrator)
NANOE Certified Non-Profit Executive, Development Executive, and Consultant
SCORE Consultant Brian Phelps CNE, CDE, CNC
Phelps Enterprises, LLC owner
Kingdom Factor Coach
Certified Maxwell Leadership (Trainer, Coach, Speaker, DISC Behavior Analysis Admin)
NANOE Certified Non-Profit Ex

ecutive, Development Executive, and Consultant

Certifications:
• 15 Laws Mastermind
• 15 Laws of Growth
• Business Coaching
• Business Model
• Change Your World
• Business Coaching
• Consulting Approach to Problem Solving
• Consulting Story Telling
• Creating a Digital Product
• Leading Through Crisis
• Marketing
• Influence
• Intentional Living
• Laws of Growth
• Leader Within
• Leadership Gold
• Management Consulting
• Marketing Strategy
• Methods of Coaching
• Service Transformed
• Organizational Design
• People Building
• Person of Influence
• Personal Branding
• Real Leader
• Resilience
• Sales
• Speaker
• Su***de Prevention

𝗗𝗢𝗡’𝗧 𝗦𝗧𝗢𝗣 𝗔𝗧 𝗧𝗛𝗘 𝗙𝗜𝗥𝗦𝗧 𝗡𝗨𝗠𝗕𝗘𝗥.One of the biggest mistakes leaders make is reacting to the first layer of metrics.💩 Sale...
08/10/2026

𝗗𝗢𝗡’𝗧 𝗦𝗧𝗢𝗣 𝗔𝗧 𝗧𝗛𝗘 𝗙𝗜𝗥𝗦𝗧 𝗡𝗨𝗠𝗕𝗘𝗥.
One of the biggest mistakes leaders make is reacting to the first layer of metrics.

💩 Sales are down.
😩Expenses are up.
😍Website traffic increased.
😭Employee turnover jumped.
👍Customer complaints declined.

Those numbers tell you WHAT happened.
They rarely tell you WHY it happened. Great leaders learn to look through the metric, not just at the metric.

Think of business metrics in layers:
𝗟𝗮𝘆𝗲𝗿 𝟭 — 𝗥𝗘𝗦𝗨𝗟𝗧
What happened?
Sales decreased 8%.

𝗟𝗮𝘆𝗲𝗿 𝟮 — 𝗗𝗥𝗜𝗩𝗘𝗥
What caused the result?
We sold fewer units.

𝗟𝗮𝘆𝗲𝗿 𝟯 — 𝗥𝗢𝗢𝗧 𝗖𝗔𝗨𝗦𝗘
Why did that happen?
Our best customers purchased less frequently.

𝗟𝗮𝘆𝗲𝗿 𝟰 — 𝗖𝗔𝗨𝗦𝗘 𝗕𝗘𝗛𝗜𝗡𝗗 𝗧𝗛𝗘 𝗖𝗔𝗨𝗦𝗘
Why?
Delivery times increased and customers started buying elsewhere.

𝗡𝗼𝘄 𝘄𝗲 𝗵𝗮𝘃𝗲 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘄𝗲 𝗰𝗮𝗻 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗺𝗮𝗻𝗮𝗴𝗲.
The same principle applies everywhere.

𝗛𝗶𝗴𝗵 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗻𝗲𝗰𝗲𝘀𝘀𝗮𝗿𝗶𝗹𝘆 𝗺𝗲𝗮𝗻 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.
→ Did it generate qualified leads?
→ Did those leads become customers?
→ Did those customers generate profitable revenue?

𝗟𝗼𝘄𝗲𝗿 𝗽𝗮𝘆𝗿𝗼𝗹𝗹 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗻𝗲𝗰𝗲𝘀𝘀𝗮𝗿𝗶𝗹𝘆 𝗺𝗲𝗮𝗻 𝗴𝗿𝗲𝗮𝘁𝗲𝗿 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆.
→ Did productivity improve?
→ Did service levels decline?
→ Did overtime increase?
→ Did turnover increase?

𝗛𝗶𝗴𝗵𝗲𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗻𝗲𝗰𝗲𝘀𝘀𝗮𝗿𝗶𝗹𝘆 𝗺𝗲𝗮𝗻 𝗮 𝗵𝗲𝗮𝗹𝘁𝗵𝗶𝗲𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.
→ Did gross margin improve?
→ Did cash flow improve?
→ Did net profit improve?

𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗯𝗲𝗴𝗶𝗻𝘀 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗸𝗲𝗲𝗽 𝗮𝘀𝗸𝗶𝗻𝗴:
“What caused this?”
Then ask it again.
And again.
Until you reach something you can actually change.

Don't manage the number. Manage what creates the number. That's where better decisions—and better results—begin.

Let's Talk: https://calendly.com/brianlanephelps

"𝗩𝗮𝗻𝗶𝘁𝘆 𝗺𝗲𝘁𝗿𝗶𝗰𝘀 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂 𝗳𝗲𝗲𝗹 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹. 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗲𝘁𝗿𝗶𝗰𝘀 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹."1. Website Traffic: "We had 25,000 visit...
08/07/2026

"𝗩𝗮𝗻𝗶𝘁𝘆 𝗺𝗲𝘁𝗿𝗶𝗰𝘀 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂 𝗳𝗲𝗲𝗹 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹. 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗲𝘁𝗿𝗶𝗰𝘀 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹."

1. Website Traffic: "We had 25,000 visitors this month."
2. Social Media Followers & Likes: Looks impressive and builds ego.
3. Gross Revenue: "We hit $5 million in sales!"
4. Number of Employees: Bigger company appears more successful.
5. Number of Customers: "We have 2,000 customers."

"𝗬𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗱𝗼𝗻'𝘁 𝗽𝗮𝘆 𝘆𝗼𝘂 𝗶𝗻 𝗹𝗶𝗸𝗲𝘀, 𝗽𝗮𝗴𝗲 𝘃𝗶𝗲𝘄𝘀, 𝗼𝗿 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀. 𝗧𝗵𝗲𝘆 𝗽𝗮𝘆 𝘆𝗼𝘂 𝗶𝗻 𝗰𝗮𝘀𝗵. 𝗠𝗲𝗮𝘀𝘂𝗿𝗲 𝘄𝗵𝗮𝘁 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝗺𝗼𝗿𝗲 𝗼𝗳 𝗶𝘁."

Let's talk: https://calendly.com/brianlanephelps

𝗧𝗵𝗲𝗻 𝗪𝗵𝗮𝘁 𝗛𝗮𝗽𝗽𝗲𝗻𝘀?Leadership isn't about making decisions. It's about managing the future those decisions create.I'm nea...
08/06/2026

𝗧𝗵𝗲𝗻 𝗪𝗵𝗮𝘁 𝗛𝗮𝗽𝗽𝗲𝗻𝘀?
Leadership isn't about making decisions. It's about managing the future those decisions create.

I'm nearly done with an article. Please let me know if you'd like a free copy. I'm hoping to have the following I can send you:
* Narrative Text
* Fillable Worksheet
* Decision Guide

𝗘𝘃𝗲𝗿𝘆 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗶𝘀 𝗮 𝘀𝘁𝗼𝗻𝗲 𝘁𝗵𝗿𝗼𝘄𝗻 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲. 𝗚𝗿𝗲𝗮𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗹𝗲𝗮𝗿𝗻 𝘁𝗼 𝘀𝗲𝗲 𝘁𝗵𝗲 𝗿𝗶𝗽𝗽𝗹𝗲𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲𝘆 𝗿𝗲𝗮𝗰𝗵 𝘁𝗵𝗲 𝘀𝗵𝗼𝗿𝗲.

Contact Information: https://link.phelpsenterprises.net/sp/b0ea5ec5d1a
You can also drop me an email @ [email protected]

Business Mistake  #7: Paying $1 to Make $1If it costs you $1 to generate $1 in revenue...Would you pay me $100 if I prom...
08/04/2026

Business Mistake #7: Paying $1 to Make $1

If it costs you $1 to generate $1 in revenue...Would you pay me $100 if I promised to hand you $100 back? Yet thousands of businesses do exactly that every day.

They chase sales that generate little—or no—profit.

Businesses don't survive on sales. They survive on margins.
Stop celebrating revenue. Start measuring what you actually keep.

Let's Talk: https://calendly.com/brianlanephelps

𝗘𝘃𝗲𝗿𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗹𝗲𝗮𝗱𝗲𝗿 𝗵𝗮𝘀 𝗮 𝗩𝗶𝗸𝗶𝗻𝗴 𝗶𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲𝗺.No... I don't mean the beard, the axe, or the battle scars.I mean the wil...
08/02/2026

𝗘𝘃𝗲𝗿𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗹𝗲𝗮𝗱𝗲𝗿 𝗵𝗮𝘀 𝗮 𝗩𝗶𝗸𝗶𝗻𝗴 𝗶𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲𝗺.
No... I don't mean the beard, the axe, or the battle scars.

I mean the willingness to face uncertainty.

The best leaders don't become stronger because life gets easier.

They become stronger because they stop running from the hard conversations, the difficult decisions, and the responsibility that comes with leading others.

Leadership is a transformation.

You don't wake up one day as a great CEO, business owner, or executive.

You earn it through:
*Difficult conversations.
*Tough decisions.
*Financial pressure.
*Failed ideas.
*Sleepless nights.
*Choosing courage over comfort.

The warrior isn't someone who never feels fear.
The warrior is the one who moves forward anyway.

Every successful business has a leader who decided to transform before they expected the organization to.

If you want your business to grow, become the leader your business will need six months from now—not the leader it needed six months ago.

Question: What leadership battle are you facing right now?

Let's Talk: https://calendly.com/brianlanephelps

"𝗘𝘃𝗲𝗿𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗵𝗮𝘀 𝘁𝘄𝗼 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀: 𝘁𝗵𝗲 𝗼𝗻𝗲 𝘁𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘆𝗼𝘂 𝗳𝗲𝗲𝗹 𝗴𝗼𝗼𝗱... 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗼𝗻𝗲 𝘁𝗵𝗮𝘁 𝘁𝗲𝗹𝗹𝘀 𝘆𝗼𝘂 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘆𝗼𝘂'𝗹𝗹 𝘀𝘁𝗶𝗹𝗹 ...
07/31/2026

"𝗘𝘃𝗲𝗿𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗵𝗮𝘀 𝘁𝘄𝗼 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀: 𝘁𝗵𝗲 𝗼𝗻𝗲 𝘁𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘆𝗼𝘂 𝗳𝗲𝗲𝗹 𝗴𝗼𝗼𝗱... 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗼𝗻𝗲 𝘁𝗵𝗮𝘁 𝘁𝗲𝗹𝗹𝘀 𝘆𝗼𝘂 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘆𝗼𝘂'𝗹𝗹 𝘀𝘁𝗶𝗹𝗹 𝗯𝗲 𝗶𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗳𝗶𝘃𝗲 𝘆𝗲𝗮𝗿𝘀 𝗳𝗿𝗼𝗺 𝗻𝗼𝘄."

Everyone celebrates clicks, likes, views, and followers.
But here's the uncomfortable truth...

None of those pay your employees.

The numbers that actually matter are:
✔️ Qualified leads generated
✔️ Sales conversion rate
✔️ Customer acquisition cost
✔️ Customer lifetime value
✔️ Gross margin
✔️ Net profit margin
✔️ Cash flow
✔️ Customer retention
✔️ Referrals
✔️ Revenue per employee

A post with 10,000 likes and zero new customers is entertainment.
A post with 200 views that creates three new clients is marketing.

Don't confuse attention with achievement.
Measure what moves your business—not what strokes your ego.

Vanity metrics make you feel successful. Business metrics make you successful.

07/30/2026

Most boards review financial statements. Very few review business health.
Growing your business without improving your systems is just creating bigger problems.

𝗠𝗼𝘀𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗱𝗼𝗻'𝘁 𝗻𝗲𝗲𝗱 𝗺𝗼𝗿𝗲 𝘀𝗮𝗹𝗲𝘀. 𝗧𝗵𝗲𝘆 𝗻𝗲𝗲𝗱 𝗳𝗲𝘄𝗲𝗿 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲 𝗺𝗶𝘀𝘁𝗮𝗸𝗲𝘀.

07/30/2026

Yesterday I challenged employees with one simple thought:
**"Make me want to pay you more."**

Today, let's answer the obvious question...

**How?**

It isn't about working longer hours.
It isn't about staying the latest.
And it isn't about saying "yes" to everything.

The employees who become indispensable do five things consistently:
✅ They solve problems instead of waiting for someone else to solve them.
✅ They bring ideas, not just opinions.
✅ They make the people around them better.
✅ They look for ways to improve the business—not just their own job.
✅ They own mistakes, learn quickly, and keep growing.

Here's the reality...
Every organization has people who fill a position. The organizations that thrive also have people who create value far beyond their job description.

Those are the people who become trusted. Those are the people who become leaders. And those are often the people whose compensation grows because their impact grows.

So before you ask, "When is my next raise?"

Ask yourself, "What did I do this week that made my organization more successful?"

That's a question every employee should ask.

And every leader should notice.

Address

1120 Wyland Drive
Dell Rapids, SD
57022

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