Business JetPack

07/31/2024

Business JetPack has helped countless businesses improve their marketing funnels so they can grow fast.

We create action plans tailored to our client’s unique business needs so they can scale what’s working and eliminate what’s not.

Our approach has resulted in incredible wins, like increasing revenue by 700% for a clothing company and decreasing cost per acquisition by 70% for a telehealth client.

And those are just a few of the outcomes we’ve achieved.

From successful ad campaigns to website redesigns, we’ve transformed hundreds of businesses by driving impressive growth for our clients.

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05/24/2024

11/23/2023

How do you determine a good website from a bad one? Metrics. And how can you track these metrics easily and conveniently? With Google Search Console--a slightly complex little tool that helps you track engagement and identify potential issues with your website. Learn more with this Moz article:

https://moz.com/blog/a-beginners-guide-to-the-google-search-console

11/16/2023

Inbound markeitng, outbound marketing, what's the difference? Here's the answer (along with a bunch of useful terms you need to know before you start):

https://www.outbrain.com/help/advertisers/8-inbound-marketing-terms/?cq_plt=gp&utm_source=google-us&utm_medium=cpc&utm_campaign=a1y2p000006kfQvAAI--amplify-google-us-leads-text-dynamic_2023-14.8.2023&utm_term=&utm_ad_group=advertising_blog&utm_matchtype=&utm_device=c&gad_source=1&gclid=Cj0KCQiAmNeqBhD4ARIsADsYfTdk_Yg95mah88lWwg8Hqp2ziiJHSPykCVUQf93Wmc38fmeg9pCMPW0aAo6JEALw_wcB

11/14/2023

Your landing page is the bread and butter of your sales funnel, and ensuring it's consistently up-to-date and optimized should be your number one priority. Luckily for you, this Unbound article teaches you exactly how to do so by utilizing your campaign's metrics and analytics--and it's something you definitely don't want to miss:

https://unbounce.com/conversion-rate-optimization/using-analytics-to-measure-your-landing-page-performance/

11/09/2023

It doesn't matter how good your product is if your landing page doesn't convey the value it brings to your target audience, and it doesn't help that putting together a successful one is one of the most difficult steps in your marketing strategy. But don't you worry, we've got you covered with this Moosend article that will teach you exactly how to create yours from start to finish:

https://moosend.com/blog/how-to-create-a-landing-page/

11/07/2023

Product marketing is an extremely vital yet misunderstood job that essentially boils down to this: the process of aligning product positioning with customer needs. It includes a wide variety of jobs and tasks--all of which are included in this Drift article:

https://www.drift.com/blog/what-is-product-marketing/

11/02/2023

Customer Acquisition Cost, Cost Per Acquisition--they sound the same but are completely different, and understanding the difference between them can save you a lot of marketing related headaches. This article by Andrew Chen discusses both in detail and shows you how you can calculate them as well--a great all in one package!

https://andrewchen.com/how-to-actually-calculate-cac/

10/31/2023

Your unique value proposition (UVP) is essentially the reason a customer chooses your brand over your competition--so needless to say it's one of the most important determining factors when it comes to the success of your business. Here is a good guide to get started creating your UVP (with examples):

https://cxl.com/blog/value-proposition-examples-how-to-create/

10/26/2023

Often times getting started is the hardest part, and that remains the same even when starting a business. If you're an entrepreneur at heart but aren't sure where to start, here's 70 small business ideas for you to consider:

https://blog.hubspot.com/sales/small-business-ideas

10/24/2023

LinkedIn is a great way to market your business--especially if you're focused on B2B sales. Here are 10 tips for creating the perfect post based on research from over 3,000:

https://noahkagan.com/linkedin-publishing-success/