Wake Up Iowa Coffee

Wake Up Iowa Coffee From Wake Up Iowa City to Wake Up Iowa. Roasting the best beans in Iowa since 2011. WAKE UP IOWA roasts fine organically farmed coffees.

We also are the inventors of the greatest green coffee beverage in the world: COBRA VERDE!! Buy our coffees at the Iowa City Farmers Market, Cedar Rapids Downtown Farmers Market, Mount Vernon Farmers Market, a number of Hy-Vee stores, or any New Pioneer Co-op location.

If you see these two, be sure to congratulate them on their hard work in completing the songbird puzzle!!
06/05/2026

If you see these two, be sure to congratulate them on their hard work in completing the songbird puzzle!!

This post is going to seem like “why isn’t this instead an email” and I have no answer to you. Maybe it’s a too long, do...
06/03/2026

This post is going to seem like “why isn’t this instead an email” and I have no answer to you. Maybe it’s a too long, don’t read but ya know how it happened is that I had a good cry and then attended one of those magical yoga classes..and then my friends the words just spilled out.

Really wanted to say thank you very much for everyone who came down last Saturday (the 16th) to celebrate what we later realized was 14 and not 13 years of cobra verde history! And all who have come at other times more convenient to them. Friendly reminder that that little time capsule marking the life span of cobra will be on display thru June 13th and you should check it out!

Special thx to the dedicated four friends who came to watch the magic of Jarrett extemporaneously speaking in-person. And to Mia for snapping this photo of me capturing the group.

If you weren’t there, the 26 minute talk was recorded and is on cobra’s Instagram. It’s super entertaining and illuminating on the ins and outs, very tell it like it is/no bu****it, aspect of being an entrepreneur. Feel free to comment on that post outing yourself as having watched the whole video—we love it.

I love that the talk was recorded because a Saturday at 1pm isn’t the most convenient time for everyone, and he did such a great job! In it, you discover that Cobra Verde would not have happened without Wake Up Iowa and you also might pick up on the reality that Wake Up Iowa and Cobra Verde need each other.

In other news, we also had the two year mark of moving here to dsm a little over a month ago and it has been somewhat of a celebratory reflective time period marking our struggles, growth, and abundance since then—hence this outburst post.

Genuinely grateful for the support and people in our lives, the seeds we have planted, the roots that have taken shape, the ones held up steady, and all the fruit we’ve harvested. The fruit is wild and beautiful and hey! last night we discovered a mulberry tree lives at the edge of our backyard..wild mulberry matcha fantasies came and went hahaha.

Here’s to continuing onward with going all in on making drinks our way, together forever.

Updated specials & favorites menu for the shop! Also now available: soy milk!
06/03/2026

Updated specials & favorites menu for the shop! Also now available: soy milk!

Today we celebrate 13 years of cobra verde history!!! Our gallery is all done up with classic ephemera from the past and...
05/23/2026

Today we celebrate 13 years of cobra verde history!!! Our gallery is all done up with classic ephemera from the past and present, including a tv looping all the cobra commercials — a couple by the glorious Miss Pussycat with Will Oldham singing the cobra jingle.

Fresh original cobra verde was made for this stupendous occasion using natural process Costa Rican green coffee, orange, lemon, lime, ginger, honey, and a lil sugar. Will be available today and til we run out.

Jarrett will be giving a short talk at 1 pm chronicling the rise and life that cobra verde has thus far lived in no doubt exciting fashion.

Photo of Jarrett drinking classic cobra and Cristin with the newest iteration of the cobra crew and the first one she’s had a hand in helping concoct. Mushroom cobra! With functional mushrooms and half the caffeine.

Hurray for this beautiful day and hurray for cobra verde!

05/19/2026
We’ll be making this one all summer long if we’re lucky! Our strawberry rhubarb latte (espresso OR matcha) is so delight...
05/15/2026

We’ll be making this one all summer long if we’re lucky! Our strawberry rhubarb latte (espresso OR matcha) is so delightful. Using local rhubarb. Pictured here pre-stirred with oat milk.

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We’re embarking on some facelifting projects in our shop that you’ll all see come together over the next month 🤩

Jarrett began phase one with of installing a wall in the back kitchen + storage area over this past weekend..Will be finishing the other side this coming weekend. Then after that, we’ll be installing cute new tile flooring in our kitchen and gallery space. What a guy! Exciting stuff!

We set up a bike rack. Now you can ride your bike straight to our coffee shop!
05/15/2026

We set up a bike rack. Now you can ride your bike straight to our coffee shop!

Wanna support a fantastic cause? Next month, Cristin will be volunteering for Habitat for Humanity’s Women Build. Along ...
05/11/2026

Wanna support a fantastic cause? Next month, Cristin will be volunteering for Habitat for Humanity’s Women Build. Along with a group of bada$$ women and led by our wonderful team captain Hannah Garrison, we are team So Mushroom To Grow and we’re gonna build a house!!!



In the meantime, we’re also raising money for the Women Build Fund with a goal of $2500. This fund helps provide families and female-led households with stability and security for future generations through home ownership.

Would love if you could do what you can to support our efforts in one or more of the following ways:

1. Support the women around you in general and let that love ripple out to all
2. Donate what you can on our fundraising page at the link in our bio
3. Like and/or share this post

Get your hands on this. Strawberry rhubarb drink is ready for your Saturday 😍 Thanks for the rhubarb, Trenton!
05/01/2026

Get your hands on this. Strawberry rhubarb drink is ready for your Saturday 😍

Thanks for the rhubarb, Trenton!

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Des Moines, IA

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