10/07/2026
Your donor list is talking. Do you know how to listen?
Most fundraisers have a gut sense of who their best donors are. But gut instinct can't tell you who's about to lapse, who's ready to upgrade, or who's been quietly loyal for years without being recognized.
That's what RFM scoring does, and for nonprofits, it's not a nice-to-have. It's how you stop treating your $25 first-time donor and your 10-year sustainer the same way. It looks at three things: how recently someone gave, how often they give, and how much they've given. That combination tells you more about donor intent than almost anything else in your database.
RFM scoring has been one of the most requested things I get from clients. Not the concept because most of you get it, but the actual doing of it. The sorting, the segmenting, the figuring out who to prioritize in your next campaign.
So I built the RFM Companion. It's a tool specifically for nonprofit fundraisers, the kind who know their data matters but don't necessarily have the capacity to build scoring systems from scratch. You plug in your data. It gives you a clear, segmented picture of your donor base.
No consulting retainer. No learning curve. Just answers.
It's live now, learn more here: littledatasolutions.com
