08/22/2025
🔥 Our work with Elysium was a labor of love from the start. Flash had already been working with them on distribution, and they were ready to add branded SKUs, so the fit was natural.
The first question was where to begin. The name already carried weight. Elysium means “A State of Perfect Happiness,” tied directly to the experience of enjoying their product. We looked deeper into Greek mythology. The Elysian Fields appear in ancient texts as the afterlife for blessed souls, a place of joy where they could keep what they loved in life. The brand had the name, but its identity and artwork hadn’t reflected that story.
Over the next months, we worked with the team to find a “hero” to anchor the brand. We landed on Persephone. As Queen of the Underworld, she was tied to the Elysian Fields, but she was also goddess of spring and vegetation, often shown with flowers. That duality made her the right choice for a cultivation brand. We developed an icon of Persephone that could stand as the centerpiece.
We didn’t want to lose sight of the market. Going too far into a “wellness” or “ethereal” look risked disconnecting from the gritty edge driving many top brands. Our goal was to build something that worked now but could grow with the market. For the wordmark, we created a gothic-inspired font that echoed mythology and Detroit, with a nod to the Detroit Tigers “D.” Paired with a clean sans serif, the logo became a blend of story, place, and professionalism.
Packaging was the next challenge. It had to stand out on shelves. We experimented with textures and die cuts but found our direction by bringing Persephone to life. We designed two versions for the brand’s top flavors. Each showed her with styled hair and a flower in metallic print. Both carried edgier details like tattoos, a choker, and even a UV-gloss drop of blood for “Count Chunkula.” These choices made the mythology feel alive rather than distant. The Elysium team loved it.
From there we built assets. 3D renders, motion video, and macro photography captured the raw textures of the plants and gave the brand material to market across platforms.
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