The Beauty Bee Agency

12/08/2023

Did I hear a name your price sale for websites 👀

All beauty brands tap in!

09/06/2023

So excited a new beauty brand is coming to town thanks to The Beauty Bee Agency 🥳🥳

Be sure to stalk the page for updates! Sis not ready for me to tag her yet, but know BIG THINGS ARE COMING 😝🤭🤫

04/19/2023

Give me 15 days to turn your beauty business upside down!

Really it's 21 days but those other 6 days are for you to put in the work!

I have a 3 week Beauty N A Bag Mastercamp starting next month, and I have room for 15 people exactly. 3 people have already signed up, and I know the next one is you 💛

This is to totally transform your beauty business into a beauty brand by getting back to the basics, learning the right type of productivity & ensuring all of your fundamentals are in order.

The next 5 people to sign up can pay $247 vs the $727 ticket price.

If you know this is for you, DM me. The choice is yours. My only goal is to see you win, period. You answering the call?

Send a message to learn more

03/17/2023

Idk if you knew this but...

If you sell products, especially beauty products you need to be encouraging UGC amongst your customers by asking them to share a post with your product!

Here's 3 ways to help you do this:
💡 Research and identify influencers that align with your brand, Target market and your mission and values.
💡 Reach out to them PERSONALLY, build relationship or rapport and then propose a possible collab
💡 Make sure you send them clear guidelines and set your expectations from jump. It'll avoid any confusion that may arise between the partnership

And always always have your contracts in order. I talked about this in more detail on yesterday's live, feel free to watch the replay or comment any questions you may have below 🫶🏾

03/14/2023

Listen... don't worry if you've been using social media the wrong way to promote your beauty brand 🫣

I got your back!

Here's 3 tips to help you become that buzz-building baddie I know you are 🥵🫶🏾

The first one:

Take advantage of the hashtag feature on IG & TIKTOK to conduct market reasearch on your audience AND find the most popular & relevant hashtags for your brand. 💡

To find out more, keep reading

03/11/2023

Wealth to me starts in the mindset! 🧠 And one of the people that's really killing it in the beauty industry that I would like to honor for is the beautiful Melissa Butler of The Lip Bar.

The Lip Bar was founded in 2012 when Melissa become frustrated with the lack of affordable vegan lipsticks in bright colors. So she started slanging' out-of-the-box bright, popping, lipsticks out of her living room in Brooklyn eventually moving back to her hometown of Detroit, MI! 🥳

In 2015, her and her creative director went on SharkTank and it was one of the most cringe-episodes I've ever seen! One judge even had the audacity to refer to them as "colorful cockroaches" (P.S. why wasn't he cancelled for that? 🙄) and instead of letting that stop her she used it as fuel to keep going and is now featured all over the U.S. with her products inside of several hundred Walmart and Target stores! 👏🏾

As a beauty brand strategist, here are a few key takeaways I've learned from The Lip Bar's success that I feel would be super helpful for anyone looking to make their mark in the industry:

1. Your audience matters. You could have the best product in the world, but in the eyes of the wrong audience, your products would come off as mediocre.

2. She identified perfectly the problem her audience was experiencing and turned her product into the solution! The problem? Lack of affordable and vegan friendly lipstick! The solution? Her popping lipstick colors that are both vegan friendly and affordable.

3. You have to learn to PIVOT and keep pushing! Being called a colorful cockroach on National TV, inspired Melissa to reach out to other heavy weights in the investor industry... eventually landing her the deal with Target via LinkedIn!

and another bonus thing I've learned is that your story sells! Based on her upbringing, people could easily count her out and label her as another girl from the east-side of Detroit but HER STORY pushed her entrepreneur journey forward and allowed her customer base to connect to her and her brand in a powerful way 🤞🏾

So if this is something you're interested in doing, I've helped multiple clients be able to do it and working with Melissa would be a Dream Client for me but I want to help you too! Click the link in the comments, so that we can work together and create magic ✨