Design The Customer Conversation

People influence People…about what to buy and where to go. And in this era of online communication -- it’s more important than ever that your customer is the #1 marketing tool in your business strategy! Susie Pecuch (pa-kooch) is an expert at helping you design the conversation that you want your customers to share as they do the marketing for you. And even better – she can help you create a s

ervice strategy to bring that conversation to life in your business – every day. Susie brings expertise along with a fresh and unique approach to Branding the Customer Experience. She also searches for the leverage points in your organization that will deliver measurable results simply, quickly and for the long run! She has helped world-class organizations, strengthen their bottom line by moving customers from loyalty to advocacy. Her clients represent a variety of world class brands including: Disney, NIKE, Singapore Airlines, Leading Hotels of the World, Sephora Europe, Rotary International, The Scandinavian International Problem Solving Institute, Time Warner - Six Flags Theme Parks, Johnson & Johnson and the NYU Clincical Cancer Center. So, are your customers doing the marketing for you or are they doing an "anti-marketing" campaign?

1. Let's make sure that you know what you want your customer to say about you and determine what they really are saying about you.
2. Then, find out exactly where your problems are and design a simple, yet powerful strategy to change the leverage points.
3. Now - let's get the whole team on board and delivering.
4. And then, we'll track the word of mouth conversation directly to an increase in the bottom line - really! So if it’s time to Convert Your Customer Conversation into Business Success.. which pieces of the puzzle do you need to make that shift?

▪ Define your Brand
▪ Design the Service Strategy
▪ Develop the Team
▪ Deliver Measurable – Trackable – Motivating Results