12/03/2024
Business owners, you need to know your numbers. Your business success is not just about being busy making money. If you can't keep what you make, if you can't measure and interpret the financial health of your business, how do you expect to maximize ROI, cash flow, and overall success?
This lady obviously has a winning product (like many of you do), but she missed a critical KPI in her pitch - her gross profit and gross margin. These tell a lot more to the investors about the product she's selling. Sales and net profit are important to know, but your gross margin is so critical for a number of reasons such as, operational efficiency, how much the product contributes to the rest of the business operating expenses. Also critical for financial analysis, forecasting, scalability, break-even analysis, and profit planning.
Know your numbers, always have a financial expert as the head of your financial department to whom your bookkeeper(s) report to continually.