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Easton Small Business Support

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Easton Small Business Support

Looking for strategies that can help your biz grow? Easton Small Business Support is here to help.

07/04/2026

Should Personal Trainers Sell?

I was talking with a health club manager yesterday and the discussion made its way to their trainers and that they didn’t sell....

Discover why personal trainers must learn to interview and sell to clients effectively for better relationships and business growth.

05/01/2026

Mark Nutting's Success Newsletter - MAY '26 -

As leaders, we hope to help those in our charge fulfill their potential and reach our shared mission. We have to know, understand, and care for our people. Aaand… (this one is rarely discussed) we need to know how we are perceived by them. As Adam Galinsky, author of “Inspire…” (see book bel...

04/01/2026

Mark Nutting's Success Newsletter - April '26 -

When you put together your marketing calendar for the year, one of the easiest ways to mark off when and what kind of marketing you could do is by using holidays as a guide. Let’s take a look at the possibilities here:

03/01/2026

Mark Nutting's Success Newsletter - March '26 -

Okay, I admit it. I was raised watching and listening to Broadway musicals. So, wherever I want to discuss taking on too many things, this song lyric from Oklahoma pops into my head. The point is, however, that most of us service providers do what we do to help others. Which is great, but, we are ne...

02/01/2026

Mark Nutting's Success Newsletter - February '26 -

I have friends who own a bakery here in Easton, PA, and they were recently sharing a challenge many small business owners face. They have to limit the number of days they’re open—not because of lack of demand, but because so much of their time is spent in the kitchen making sure there’s enough...

01/10/2026

AI is here and are you ready to utilize it? While I am currently using it, I’m sure I’m not using it nearly as effectively as I could. So, this coming week I’m attending the AI Business Summit. It’s free and online. I upgraded so I could watch the recordings at my leisure, but you certainly don’t need to. If you have any interest, here’s the link

Start from scratch or grow what you have. Learn simple ways to use AI to save time, create content faster, and set up workflows that can lead to income.

01/01/2026

Mark Nutting's Success Newsletter - January '26 -

Another year down. How did 2025 go for you and your business? What are your plans for ramping up business in 2026? Are you trying a new approach or just more of the same only trying to do it better?

12/22/2025

Who’s to Blame?

Everyone wants to blame someone else for mistakes, accidents, or expectations not being met. Nobody wants to be blamed. Nobody wants the guilt that comes with being blamed. If someone is blamed they will feel guilty, perhaps confused, and more than likely defensive. If you are an owner or manager of a business and we're talking about someone under your charge, how do you handle this?...

Everyone wants to blame someone else for mistakes, accidents, or expectations not being met. Nobody wants to be blamed. Nobody wants the guilt that comes with being blamed. If someone is blamed the…

12/08/2025

How are You Getting Feedback?

Solopreneurship, is a recent term for entrepreneurs that are building their business as a sole proprietor. This can include artists, writers, designers, marketers, coaches, consultants, trainers, content creators, etc. While there are obvious benefits, such as having total control of your business, it can also be very challenging for a number of reasons. It's all up to you. You are the CEO, the COO, CFO, and every other Chief there is....

Solopreneurship, is a recent term for entrepreneurs that are building their business as a sole proprietor. This can include artists, writers, designers, marketers, coaches, consultants, trainers, c…

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