Inbound Marketing Labs

11/14/2022

My daughter's friend at dinner a few weeks ago asked "Slack? Is that like a baby boomer's discord?" My soul left my body. How I wish I could be a part of that world...

11/06/2022

Are you a fan of emojis in marketing communication?

11/06/2022

How do you prioritize first party data collection?

A private app may be the solution. Apps are where people are spending their time, and have become an essential tool for marketers to drive business growth.

With cookies soon to be found only in kitchens and pantries and not in your browsers, how do you track your visitors, their engagement, and conversions?

In a study Google conducted with Kantar, "87% of retailers agree that their app users are more loyal and have a higher lifetime value than nonusers"

Apps can be instrumental to building a foundation of consented first-party data.

Do these three things to start generating results from your app marketing strategy.
1. Prioritize first party data
2. Make web-to-app user experiences seamless
3. Adapt to shifts in platform standards on iOS and Android

The story concludes that Marketers who prioritize apps and invest in their app strategies will be better positioned to drive meaningful business results now, and in the future.

I will include the original Google article in the comments below, let me know.

👇👇👇

11/05/2022

What do you think of our new homepage?

Our mission at Inbound Marketing Labs is to grow small businesses. We help with content strategy, SEO, email marketing & conversion rate optimization.