C12 Borderplex - El Paso/Las Cruces

C12 Borderplex - El Paso/Las Cruces C12 Borderplex equips Christian CEOs & Business Owners in El Paso & Las Cruces to build Great Businesses for a Greater Purpose.

What does it look like when a business owner decides the problems in his community are his responsibility to solve?Ben L...
06/09/2026

What does it look like when a business owner decides the problems in his community are his responsibility to solve?

Ben Luna Jr. grew up watching things go unfixed in his community and eventually decided he was done waiting for someone else to act. He is a 19-year journeyman electrician, multi-business owner, campaign media producer, and now a candidate for New Mexico State House District 53.

His story starts with a pay cut he took right after his daughter was born, and the moment of provision that changed how he sees God's role in his business and his life.

This is a conversation worth your time. Listen here: https://the323podcast.podbean.com/e/faithful-steps-ben-luna-jr-on-faith-entrepreneurship-and-running-for-office/

Tiffany Pofahl Etterling

06/05/2026

The businesses that make a lasting difference in their communities aren't always the biggest ones.

They're the ones that got specific. Who they serve. Where they show up. What they actually bring.

Focus compounds. Scattered effort doesn't.

What is the one community need your business is uniquely positioned to address?

Tiffany Pofahl Etterling

The question we get most: 'What actually happens at a C12 meeting?'Short answer: real conversations about real business ...
06/02/2026

The question we get most: 'What actually happens at a C12 meeting?'

Short answer: real conversations about real business challenges, led by faith and grounded in accountability.

If you are a Christian business owner in the Borderplex and you have been curious, this is your invitation to find out more. 👇

Visit c12borderplex.com or message us directly.

Tiffany Pofahl Etterling

Is your business more focused on protecting what you have or building what you want it to become?Most leaders are doing ...
05/26/2026

Is your business more focused on protecting what you have or building what you want it to become?

Most leaders are doing one of these well. Few are doing both intentionally.

Last month in C12 we dove into polarity management and looked at tools that help us manage tensions. This month at C12 we'll be looking we'll be applying that tool as we discuss how to manage offensive and defensive innovation in our businesses.

Share your answer below. We'd love to hear where you are. 👇

Tiffany Pofahl Etterling

If you lead a business in El Paso, Las Cruces, or Albuquerque and you are doing it without a room of peers who challenge...
05/21/2026

If you lead a business in El Paso, Las Cruces, or Albuquerque and you are doing it without a room of peers who challenge you, you are carrying more than you have to.

C12 exists for leaders who want to build something great for a greater purpose. We would love to connect. 👇

Visit c12borderplex.com or send us a message to learn more.

Tiffany Pofahl Etterling

We are so glad to welcome Marc Duchene of Elev8 Gym & Equipment to C12 Borderplex! Marc brings energy, passion, and a ge...
05/20/2026

We are so glad to welcome Marc Duchene of Elev8 Gym & Equipment to C12 Borderplex!

Marc brings energy, passion, and a genuine heart for people. We can't wait to see what this season holds for him in the forum.

Welcome, Marc!

Tiffany Pofahl Etterling

Scott Willingham returns to the 323 Podcast to explore ASLAN Sales Training, an other-centered selling methodology that ...
05/19/2026

Scott Willingham returns to the 323 Podcast to explore ASLAN Sales Training, an other-centered selling methodology that reframes selling as service.

In this conversation we examine the disciplined practices leaders must adopt to cultivate other-centered sales teams, why many sellers default to self-preservation, and how ASLAN’s principles align with Scripture and organizational integrity.

If you lead revenue teams or are responsible for talent development, this episode offers practical insight on balancing performance with principled stewardship.

Listen to learn how to build a sales culture that wins sustainably and honors people.

Link in the comments.

Tiffany Pofahl Etterling

Did you know The 323 Podcast has episodes covering everything from succession planning to faith in the workplace to buil...
05/14/2026

Did you know The 323 Podcast has episodes covering everything from succession planning to faith in the workplace to building a family business in El Paso?

It's a conversation happening every week between Tiffany and Christian business leaders across the Borderplex.

Find your next listen at 323podcast.com or subscribe wherever podcasts are found.

Tiffany Pofahl Etterling

How do you know if C12 is right for you?Here is the honest answer: it depends on what you are looking for.If you want a ...
05/12/2026

How do you know if C12 is right for you?

Here is the honest answer: it depends on what you are looking for.
If you want a room where people will tell you what you want to hear, C12 is probably not it. If you want peers who will ask hard questions, hold you accountable to shared values, and take your faith as seriously as your bottom line, it might be exactly what you have been missing.

C12 is not for every business owner. The leaders who get the most out of it are the ones who are done going it alone and ready to be genuinely challenged.

If you are a Christian CEO or business owner in El Paso or Las Cruces, I would love to have a conversation. Send us a message or visit c12borderplex.com.

Tiffany Pofahl Etterling

Your leadership wake has impacts farther than you see. Futures shaped and impact by by how you're wired and how you lead...
05/11/2026

Your leadership wake has impacts farther than you see. Futures shaped and impact by by how you're wired and how you lead.

I had a great conversation about the wake effect of leadership with Scott Willingham (of Wake Effect)!

Scott's 20+ years leading 500-person sales teams + ASLAN certification + Predictive Index make him a game-changer.

We unpack dependence as spiritual discipline, Gallup's workforce realities, and why knowing your people's wiring is your smartest strategy.

Plus: The story behind "Wake Effect" and the wake you're leaving.

Listen now: 323podcast.com | Connect: linkedin.com/in/scott-willingham

What's one way you discern your team's wiring? Drop it below! :point_down:

Tiffany Pofahl Etterling

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El Paso, TX

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