C12 Borderplex - El Paso/Las Cruces

C12 Borderplex - El Paso/Las Cruces C12 Borderplex equips Christian CEOs & Business Owners in El Paso & Las Cruces to build Great Businesses for a Greater Purpose.

Did you know The 323 Podcast has episodes covering everything from succession planning to faith in the workplace to buil...
05/14/2026

Did you know The 323 Podcast has episodes covering everything from succession planning to faith in the workplace to building a family business in El Paso?

It's a conversation happening every week between Tiffany and Christian business leaders across the Borderplex.

Find your next listen at 323podcast.com or subscribe wherever podcasts are found.

How do you know if C12 is right for you?Here is the honest answer: it depends on what you are looking for.If you want a ...
05/12/2026

How do you know if C12 is right for you?

Here is the honest answer: it depends on what you are looking for.
If you want a room where people will tell you what you want to hear, C12 is probably not it. If you want peers who will ask hard questions, hold you accountable to shared values, and take your faith as seriously as your bottom line, it might be exactly what you have been missing.

C12 is not for every business owner. The leaders who get the most out of it are the ones who are done going it alone and ready to be genuinely challenged.

If you are a Christian CEO or business owner in El Paso or Las Cruces, I would love to have a conversation. Send us a message or visit c12borderplex.com.

Your leadership wake has impacts farther than you see. Futures shaped and impact by by how you're wired and how you lead...
05/11/2026

Your leadership wake has impacts farther than you see. Futures shaped and impact by by how you're wired and how you lead.

I had a great conversation about the wake effect of leadership with Scott Willingham (of Wake Effect)!

Scott's 20+ years leading 500-person sales teams + ASLAN certification + Predictive Index make him a game-changer.

We unpack dependence as spiritual discipline, Gallup's workforce realities, and why knowing your people's wiring is your smartest strategy.

Plus: The story behind "Wake Effect" and the wake you're leaving.

Listen now: 323podcast.com | Connect: linkedin.com/in/scott-willingham

What's one way you discern your team's wiring? Drop it below! :point_down:

Often the most important decisions get made in the quietest moments.Not in the meeting. Not under pressure. But in the p...
05/06/2026

Often the most important decisions get made in the quietest moments.

Not in the meeting. Not under pressure. But in the pause before you respond.

How are you protecting space for that pause in your week?

Ever feel like your financial goals are running YOU?Jonathan Lopez of Truvize Financial joins the 323 Podcast to unpack ...
05/04/2026

Ever feel like your financial goals are running YOU?

Jonathan Lopez of Truvize Financial joins the 323 Podcast to unpack money psychology, ditching reactive habits, and stewarding your resources intentionally. It's a rich and challenging conversation...from a game-changing 2-question client exercise to defining "enough" on your terms and proactive tax freedom for generosity.

New episode out now—listen and reclaim control!

Link in the first comment.

What’s your biggest money motivation?

Looking for local conversations about leading with both faith and strategy?The 323 Podcast has 20+ episodes with Christi...
04/30/2026

Looking for local conversations about leading with both faith and strategy?

The 323 Podcast has 20+ episodes with Christian business owners and leaders from across the Borderplex.

Head to 323podcast.com to find one that meets you where you are.

Most leadership breakdowns aren't about effort or intelligence.They're about applying the wrong response to the situatio...
04/27/2026

Most leadership breakdowns aren't about effort or intelligence.

They're about applying the wrong response to the situation in front of you.

This month at C12 Borderplex, we've been exploring what it means to lead with strategic thinking rather than defaulting to reactivity.

The question isn't how hard are you working, It's whether you're accurately naming the challenge before you choose how to respond.

There are five tasks that only the senior leader can own. Everything else can be delegated. But these five set the condi...
04/24/2026

There are five tasks that only the senior leader can own. Everything else can be delegated. But these five set the conditions for whether your team thrives or merely survives.

Set Direction: Are priorities clear? Does your team know what matters most?

Set Speed: Is your pace sustainable? Does your team know when to sprint and when to recover?

Set Risk: Do people know what decisions they can make? Is initiative encouraged or punished?

Set Resources: Are your people equipped to win, or are you asking for results without providing the support?

Set Culture: Are your values lived daily, or just hanging on the wall?

When these five things are clear, teams stop guessing and start contributing with confidence.

Which one of these needs the most attention in your organization right now?

Every leader faces a fundamental choice when things get difficult:You can manage through fear, or you can manage through...
04/23/2026

Every leader faces a fundamental choice when things get difficult:

You can manage through fear, or you can manage through love.

Both work. In the short term, at least.

Ronnie, Luke, and Justin Lowenfield of Casa Auto Group chose love. And that choice has shaped everything - from how they handle disagreement to how they're expanding into four cities without losing their soul.

Their grandfather Wally started Casa in 1969 with a Bible on his desk and a commitment to treating people right. Today, his grandsons are growing the business faster than ever while keeping those same values alive.

Here's what that looks like in practice:
- Daily Bible studies (optional, never forced)
- Prayer opening every meeting
- Hiring for servant hearts first, skills second
- Making decisions with the fourth generation in mind

They told me that sometimes that means that they aren’t maximizing every moment.

They're building something that will outlast them. And they're doing it by putting people before profit, every single time.

What are you building that's bigger than a financial goal this quarter?

Knowing you're called to something and actually doing it are two very different things.Joe Loya closed that gap. Joe is ...
04/20/2026

Knowing you're called to something and actually doing it are two very different things.

Joe Loya closed that gap. Joe is a Navy veteran and founder of Breaking the Curse LLC in Las Cruces, and one of the most boldly faithful voices in the Borderplex.

He's back on The 323 Podcast this week!

Link in the first comment.

We're grateful to welcome Deryl Palmer, CEO of Amistad Family Services in Las Cruces, as our newest C12 CEO Forum member...
04/17/2026

We're grateful to welcome Deryl Palmer, CEO of Amistad Family Services in Las Cruces, as our newest C12 CEO Forum member.

Amistad Family Services has been a pillar in Las Cruces for years, and Deryl brings exactly the kind of leadership that makes C12 what it is.

He's: Faith-driven. Mission-focused. Willing to be challenged.

Welcome to the Forum, Deryl.

Address

El Paso, TX

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