02/16/2022
It's National Innovation Day! Time to dust off the old idea notebook and start pursuing some of the thoughts on those pages.
And don't forget to protect your ideas on the front end! It makes your life so much easier to be proactive--do your research BEFORE you start investing in your brand.
(1) Search for similar brand names before you land on one.
(2) Apply for a trademark.
(3) Copyright any artwork or original literature.
(4) Have a brand enforcement plan in place moving forward.
What's stopping you from being an innovator?
>Time
>Money
>Lack of direction
>Other--tell us!