Scott Wozniak

09/15/2026

Yesterday, I got to see one of the companies that I work with "ring the bell." It was a cool moment that you could do, too.

Founders Advisors is where you should go if you want to sell your company. They can help you maximize your value and walk you through a smooth process.

When one of their clients closes a deal and completes the sale of their company, they gather the staff together to ring the bell.

(Look close, you'll see a large bell on the wall.)

First, the leader of that division tells the story. Then they call out a particular team member who played a big role on that deal. That person gets to say a few words and then rings the bell. (It's loud, by the way!)

Everyone cheers and then head back to work, congratulating the team who closed the deal on their way out.

Can you see all the performance-boosting, culture-creating elements packed in this 5 min moment?

09/08/2026

Another episode of my podcast, Play the Long Game, just dropped!

Check it out here: https://plnk.to/play-the-long-game/e/?to=page

I'm continuing my mini-series of decision making (one of the fundamental skills that drive all the other skills) by talking about how to see clearly. Everything else assumes you have good information/perspective. And there are natural blind spots and biases in all of us.

That's not a doomed state. It just means you have to put on glasses (so to speak).

Play the Long Game with Scott Wozniak is for people who are hungry to grow, who dream of more and better. In these episodes, I pull back the curtain and share what I'm learning and how I'm designing my own lifestyle.

It's a passion project of mine, a chance for me to process what I'm learning about building my own life into a format that hopefully others can benefit from, too.

Podcast Episodes smart links to listen, download, and subscribe to Play the Long Game with Scott Wozniak. Click to listen! This episode digs into the part that might actually be the hardest: seeing clearly. What exactly does that mean? Whether we realize it or not, we are all biased, bent, and limit...

09/04/2026

My team and I posted another report from the field in our podcast, Make Your Brand Legendary.

Check it out here: https://plnk.to/make-your-brand-legendary/e/?to=page

In this episode we discuss Uncovering Organizational Blind Spots. It's not possible to avoid having blind spots. But it possible to uncover them before they cause major problems!

Make Your Brand Legendary reveals the strategies and tactics of the great companies of our time, all of whom use a system we call the Customer Experience Engine.

It's not magic, it's not luck. It's an engine.

Podcast Episodes smart links to listen, download, and subscribe to Make Your Brand Legendary with Swoz Consulting. Click to listen! Another excerpt from one of Swoz's monthly webinars -- this time tackling one of those ideas everyone agrees with but few actually implement: continuous improvement. Ko...

09/03/2026

For a masterclass on creating raving fans, check out Atlanta United, the pro soccer team in Atlanta.

There are many, many things they do great with their fans. One of which is giving them an opportunity to participate the creation process of the product.

If you let them add even a tiny touch, it changes how they feel about the final product.

Atlanta United can't let them play the game! :) So they have a giant spike that you can sign in advance of every game (it's painted fresh each time) and then someone special gets selected to drive the spike into it's place of honor.

How can you get your customers involved?

09/01/2026

If you want an easy family life, aim for upper middle class. If you go past that to serious money, your family isn't doomed, but you will have to work harder to keep your family healthy and functional.

I've seen this up close and personal, the good and the bad, in my clients, my friends and even my own family business. And I've spent years studying the high-functioning high-net worth families of the world.

It turns out that there is a set of practices that build strong families and keep them strong, even while juggling a business and multiple generations.

And after years of doing this work with my clients, I've begun to talk more about this publicly, including on this podcast with my friend, Brad. :)

https://www.thewowfactorpodcast.com/show-notes/scott-wozniak-ceo-of-swoz-consulting-episode-320

Some of the notable moments:
"If you get better inputs, you'll naturally end up with better outputs."
"What if we put the same amount of thought, strategy, and effort into our families that we do into our businesses and financial interests?"
"Take the things you value and then turn them into a rhythm."

If you want a rich family life, riches aren't the tool to get that outcome. You have to build a Family Legacy Engine.

Scott Wozniak is the CEO of Swoz Consulting , a leadership consultant, speaker, author, and former leader at the Chick-fil-A Support Center. For nearly a decade, Scott worked alongside Chick-fil-A's executive team, studying exceptional organizations around the world and turning those insights int

08/25/2026

Another episode of my podcast, Play the Long Game, just dropped!

Check it out here: https://plnk.to/play-the-long-game/e/?to=page

This one is a recommendation of some of fiction books I read recently. If you're inclined to dismiss this as not relevant to your growth, let me challenge you to rethink fiction. Some of the most significant growth moments in my life have come from reading stories. They grew my self-awareness, emotional intelligence and even my worldview.

If all you want is professional skills, then don't read fiction. But if all you have is professional skills, then your heart is underdeveloped, your life is missing important things--and eventually those gaps will limit your professional performance, too!

Play the Long Game with Scott Wozniak is for people who are hungry to grow, who dream of more and better. In these episodes, I pull back the curtain and share what I'm learning and how I'm designing my own lifestyle.

It's a passion project of mine, a chance for me to process what I'm learning about building my own life into a format that hopefully others can benefit from, too.

Podcast Episodes smart links to listen, download, and subscribe to Play the Long Game with Scott Wozniak. Click to listen! If you've expanded your options, checked your mindset, and reality tested your assumptions — but you're still not sure — it might be a timing problem. In this episode, I dig...

08/21/2026

My team and I posted another report from the field in our podcast, Make Your Brand Legendary.

Check it out here: https://plnk.to/make-your-brand-legendary/e/?to=page

In this episode we discuss Continuous Improvement. Most people overestimate the power of a good idea and underestimate the practice of continuous improvement.

Make Your Brand Legendary reveals the strategies and tactics of the great companies of our time, all of whom use a system we call the Customer Experience Engine.

It's not magic, it's not luck. It's an engine.

Podcast Episodes smart links to listen, download, and subscribe to Make Your Brand Legendary with Swoz Consulting. Click to listen! This episode is another excerpt from one of Swoz's monthly webinars - this time diving into the side of the business that drives profit and productivity: your people. C...

08/20/2026

I love learning on cool stuff on this platform--but let me remind/challenge you: the goal is not new ideas. The goal is a new normal.

I started my career as the idea guy. I was given insider access to the best in the world and created some really cool strategies...but my second year I tracked the change and found out that nothing had changed.

So I had to start from scratch and rebuild my entire approach. And the lessons I learned changed the way I worked--and took that organization to the top of their industry.

And when I left to launch my own firm, creating real transformation is what I designed the entire company around.

Information is necessary, but not sufficient to create growth and win.

Don't quit once you have learned a cool idea. Make a change plan and take the first step.

What are your best methods to create lasting change? I'm always looking to upgrade this process. Share in the comments!

08/18/2026

Just one person can make all the difference.

After years of pouring her whole self into theater, my daughter got her first lead role as Elle Woods in the musical version of Legally Blonde--which was even funnier than the movie!

And the production team captured this photo at the curtain call--which not only has my daughter about to take her bow, but the first two people standing for what became an standing ovation.

And those first two people happen to be me and my wife! (I'm the bald head.)

There were days when she wondered if she should quit, after getting callbacks for roles, but not getting the role. But knowing that someone believed in her made all the difference. (We've had this conversation, I'm not guessing.)

If you are attempting something that feels audacious, if you're wondering if maybe you should just pull back and quit, let this be an encouragement. All that work will pay off.

Some of us see you. And we are standing up for you already. The others will follow in a bit.

Who stood up for you? Who are you standing up for?

If there's someone you believe in and want to "stand up" for, repost and tag them.

08/13/2026

I often say that my network is my ultimate measure of my wealth. But I don't really mean that the people in my network provide money making opportunities.

Sure, they do that. I can trace most of my net worth to projects that friends invited me personally to do. But that's just a side benefit.

Having real relationships with people is the ultimate value. Whether you're doing something big or going through something hard, everything is better when you have true friends to do it with.

And recently, Jay Hawkins, Pepper Bullock and Worth Lumry have made my life richer. Thank you, my friends. :)