07/13/2020
𝐈𝐬 𝐈𝐭 𝐓𝐢𝐦𝐞 𝐓𝐨 𝐀𝐝𝐝𝐫𝐞𝐬𝐬 𝐓𝐡𝐞 𝐆𝐨𝐫𝐢𝐥𝐥𝐚 𝐈𝐧 𝐓𝐡𝐞 𝐑𝐨𝐨𝐦?
How about you; do you find the airing of pre-COVID commercials showing life as it was a sometimes irritating, annoying reminder we can’t live that way today? Spots showing large gatherings at backyard barbeques; youngsters sitting close on the beach for a beer and bonfire, we’re not there yet. Some brands do show masks and distancing, even voicing the need to take it slow. But most have not. Understandably no brand wants to bear the messaging burden alone, so how about... would it make sense for the 4A’s, ANA, and the many other agency associations to come together to create PSA’s to address the situation? With positive, upbeat messaging guiding people to a clear path. Corporate cash reserves and personal savings only go so far. Everyone has a stake in that game and it needs to be played.