08/12/2025
Not all donors need the same care.
Some are 🌹 roses—high maintenance, exacting, dramatic.
Some are 🌱 peace lilies—happy with a little love now and then.
Some are 🌼 dandelions—thriving no matter what you do.
Treat them all the same, and you’ll waste time on the wrong ones while neglecting the right ones.
That’s why your “donor cultivation plan” shouldn’t look like an agricultural calendar:
☑ 4 meetings a year
☑ 7 touch points
☑ Gala table
☑ Annual report drop
It should look like a personalized care plan—one that matches their needs, not the organization’s convenience.
I was reminded of this recently… by a peace lily named Veronica. 🌱
Yes, really. And once you hear her story, you’ll see the problem (and the solution) in a whole new way.
📖 Read it here:
https://impactworks.substack.com/p/veronica-lives?r=4ksilq
What a Peace Lily Taught Me about Caring for Donors the Right Way