06/03/2026
Y’all, your service menu should genuinely excite you to talk about. Not tolerate, not just get through, but EXCITE you. And if it doesn’t, something is off. It’s usually one of two things. Either you’re offering services you don’t actually like doing because you think that’s what clients want, or you’re sitting on skills you don’t realize are completely sellable. Both happen way more than most VAs want to admit. I’ve seen VAs doing inbox management with four thousand unread emails in their own inbox. I’ve seen people who could live in Canva all day but don’t offer design because they don’t think it counts. It counts. I’ve seen VAs who understand systems and workflows better than anyone in the room but have never thought to put that on a service menu. And don’t even get me started on how many of you know AI better than the clients you’d be working for and are still waiting until you feel “ready” to offer it. Here’s what I know after doing this for a while. The VAs who build businesses they actually love aren’t necessarily more talented than anyone else. They just got honest about what their zone of genius is and built around THAT instead of building around what they thought they were supposed to offer. If you’ve been grinding through work you tolerate instead of work you’re actually built for, that’s worth sitting with for a minute.