Bri Muhammad

Bri Muhammad Chemist creating immersive worlds through beauty, sensory design, and science. [email protected]

I am an advocate for green chemistry and the women's STEM movement. A Non-Toxic Activist, and Biotechnology Advocate striving to lead an enterprising network of professional women through dynamic execution of green chemistry education, activism, and advocacy. I am crafting my life’s work around the transcendence of Womanhood and my career. I like to bring a warmhearted perspective to cosmetic chem

istry while enlightening and consistently inspiring women to live successful, eco-friendly, healthy lifestyles through the transformation of mindfulness and purpose. As a pre-med student, I first began experimenting with plant-based ingredients and formulations searching for a natural solution for eczema, psoriasis, and other sensitive skincare solutions. I am the CEO and founder of The Beaute Loft a beauty company that balances nature and science with beautiful handcrafted products that make a real difference. Founder of The Ecological Wellness Collective a non-profit organization with a mission to use ecological research and education to inspire healthier lifestyles and create a more environmentally sustainable planet for us all. I actively work as a cosmetic chemist and holistic botanical chemistry expert alongside natural health product industry leaders and expert consultants serving beauty brands to develop high-performance, sustainable cosmetics that are good for people and our planet. I am here too:
🌱 To educate and formulate skin, bath, and beauty brands guiding each in the creation of the enterprise of their dreams.
🌱 To create economic opportunities for women through global scale empowerment and multifaceted womanhood.
🌱 To develop valuable ecosystems for women allowing them to positively network through careers and life.
🌱To inspire women to uniquely define and create all-encompassing success on their own terms. Follow me on Instagram

For Courses, Classes, and Consultations www.brimuhammad.com

They are so cute! Detroit Zoo for taking care of them! ❤️❤️
05/29/2026

They are so cute! Detroit Zoo for taking care of them! ❤️❤️

These are my neuroscience behind scent, memory, and sensory engagement notes. You will see that smell has a direct pathw...
05/28/2026

These are my neuroscience behind scent, memory, and sensory engagement notes. You will see that smell has a direct pathway to the limbic system the area tied to emotion and memory formation. the brain forms stronger recall when emotion, scent, touch, and experience happen together. The brain encodes emotion, environment, sensation, and memory together.

05/28/2026

My son wanted Wendy’s today.

But we don’t really eat fast food, so I made the kind of nuggets we normally eat at home… and put them in a Wendy’s bag.

And he was SO happy 😭

So much of human experience is emotional and social not always literal.

As adults, we think children only care about the thing itself.
But a lot of the time, they’re actually seeking:
the feeling,
the familiarity,
the shared cultural experience,
the excitement,
the belonging.

Neurologically, children are constantly building emotional associations and social identity through shared experiences with peers.

Which means sometimes the experience around the thing matters just as much as the thing itself.

That applies to adults too.

People remember how experiences made them feel more than the technical details of what happened.

05/27/2026

Olfactory memory neuroscience shows that scent is closely connected to the limbic system the part of the brain involved in emotional processing and memory formation.

In a 2004 neuroimaging study, Rachel Herz and colleagues found that personally meaningful odors activated emotional memory regions, including the amygdala and hippocampal areas.

That’s why fragrance can instantly bring back a person, a place, a moment, or a feeling.

And when scent is combined with hands-on creation, sensory engagement, and emotional connection, the experience becomes even more memorable.

Searchable for this reference if your interested in learning more.
Herz et al. 2004 : Neuroimaging evidence for the emotional potency of odor-evoked memory

05/26/2026

Why are some corporate events instantly forgettable… while others create real connection, team bonding, and lasting engagement?

Research in active learning, emotional encoding neuroscience, and multisensory learning shows that people retain experiences differently when they physically participate instead of passively consuming information.

A 2014 PNAS study by Freeman et al. reviewing 225 studies found that active participation improved engagement and performance compared to traditional lecture-style environments.

That makes sense neurologically.

Because hands-on experiences activate:
• emotional processing
• sensory engagement
• memory formation
• movement
• and social interaction simultaneously

This is one reason experiential wellness workshops, sensory experiences, and interactive team-building activities often create stronger workplace engagement than traditional presentations or passive corporate events.

People don’t just remember information.
They remember what they felt, created, and experienced together.

Search terms:
• Freeman et al. 2014 active learning PNAS
• emotional encoding neuroscience
• hippocampus emotional memory
• multisensory learning studies
• workplace experiential learning research
• psychological safety collaborative activities

05/26/2026

Climbing Roses are Beautiful!

05/25/2026

I think what had me so flabbergasted is that my brain thought the story was resolving. I was on a high. Everything felt like it was landing somewhere beautiful, and then suddenly it was a death drop. There’s research around surprise in storytelling, where your mind marks unexpected turns as a major shift and that is exactly what that ending felt like. Can’t wait to discuss this with my book club! & I am ordering her new book “The Missed Connection” Williams love it!

05/24/2026

Quick note because I just finished Seven Days in June by Tia Williams and I am currently flabbergasted.

Beautifully written. Deeply visual. Warm, tragic, romantic, and completely immersive.

But that ending? That emotional pace? That roller coaster?

We need to discuss this immediately. I will be bringing this to the table for my Metro Detroit book club. This is a book that needs to be discussed. This is brunch worthy 💐💕🌻🌺🌸🌼.

05/19/2026

PERFUME BINGO™ is your new Friday night plan 💗

Perfume, prizes, refreshments, selfies, shopping + soft life vibes inside Lab Lounge™.

📍 The Beaute Loft™
🗓 Every Friday at 5:30 PM

Limited seats available — reserve your spot before we sell out.
https://www.thebeauteloft.com/products/perfume-bingo

#

05/19/2026

People bond faster during experiences than during meetings.

Research around workplace experiential learning and embodied collaboration neuroscience shows that when teams create together instead of just listening passively, the brain interprets the interaction differently.

Collaborative sensory engagement has been linked to:
• stronger interpersonal bonding
• higher emotional engagement
• increased psychological safety
• improved communication
• and deeper participation

Because co-creating something together activates participation not just observation.

This is also why experiential wellness and sensory experiences often leave people feeling more connected, engaged, and emotionally present than traditional workplace activities.

If you want to explore the research yourself, look into:
• psychological safety collaborative activities
• workplace experiential learning research
• embodied collaboration neuroscience

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