What are the opening hours?

Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5pm Saturday 8am - 3pm

Paradise Marine

Full service boat dealership in Gulf Shores, AL. Sales, Service, & Parts...done right! Quality boats for quality customers. Call, swing by, or email.

We are located on the Alabama Gulf Coast in Gulf Shores, less than a one-hour drive from Pensacola or Mobile. Our 6-acre, family-operated facility, is a one-stop shop for all of your boating needs. You'll find new center consoles, bay boats, hybrids, and power catamarans from Sea Pro, Albury Brothers, East Cape, and Encore Catamarans. And we're called the Pontoon Superstore for a reason, boasting a huge inventory of South Bay and SilverWave triple toon pontoons. On-site Master Technicians servicing Suzuki, Honda, and Yamaha outboards. Our Paradise Customs crew specializes in electronics and accessory installs, as well as engine repowers. As many boats, motors, and trailers as you wanna see, with customer service like it should be. We'd love to see ya here at Paradise Marine.

11/04/2026

Join Our Team: Wash Bay / Boat Detail Attendant Wanted! 🚤☀️

Are you detail-oriented, hard-working, and love being outdoors around boats? We are hiring a full-time Wash Bay Attendant to keep our inventory and customer vessels looking brand new!

What You’ll Be Doing:

Washing, drying, and detailing premium boats, pontoons, and center consoles.

Assisting with yard movement, staging vessels, and keeping the shop clear.

Inspecting incoming inventory and ensuring top-tier presentation for deliveries.

What We’re Looking For:

Strong work ethic and high attention to detail.

Ability to work outdoors in all weather conditions.

Reliable transportation and valid driver’s license.

Previous experience in auto/marine detailing or heavy yard work is a plus, but we’re happy to train the right candidate!

What We Offer:

Competitive hourly pay + overtime opportunities.

Stable, full-time hours in a fast-paced environment.

Great team culture with opportunities for growth within the service department.

📍 Apply In Person or Message Us Today!
Drop by the dealership to fill out an application or DM us your contact info to schedule a quick interview!

11/03/2026

Fall on the Gulf Coast hits different when you’ve got the right boat.

We’re stocked deep right now with new Sea Pro bay boats & center consoles, South Bay Tri-toons , Viaggio tri-toons, Sea Fox, and even a couple of standout SeaHunter builds!

Whether you want to chase reds in the morning or float the family around the bay in the afternoon — we’ve got options ready to go.

Come see what’s on the lot this week.
📍 Paradise Marine Center – Gulf Shores
📞 251-968-2628
🔗 paradisemarine.com/inventory

11/03/2026

🔥 RECORD OCTOBER. BIGGER GOALS FOR NOVEMBER. 🔥

First and foremost, THANK YOU to every customer who chose Paradise Marine Center in October! Because of your business, trust, and support, we just wrapped up a RECORD BREAKING OCTOBER! We don’t take that for granted, and we appreciate every single one of you. 🙌

But we’re not slowing down now. THE FOOT IS STAYING ON THE GAS FOR NOVEMBER! 💪

Our team is motivated, our inventory is ready, and our goal is simple: MOVE AS MANY UNITS AS POSSIBLE AND PASS THE SAVINGS DIRECTLY TO YOU!

🚨 Been sitting on the fence because of price?
🚨 Waiting for the right deal?
🚨 Thinking about upgrading your boat or getting into something new?

NOW IS THE TIME!

We’re ready to make deals, get aggressive, and help more families get out on the water without breaking the bank.

Don’t wait until the opportunity passes you by. Come see us at PARADISE MARINE CENTER, where we’re making it easier than ever to get you on the water!

🔥 NOVEMBER IS GOING TO BE BIG. LET’S GET TO WORK!

10/30/2026

🔥 2025 REBATES END TOMORROW!

That's right rebates on 2025 models officially end at the close of business tomorrow, and once they're gone, THERE WILL BE NO MORE 2025 REBATES. EVER AGAIN!

Whether you're looking for a UFORCE, an UTV for the trails, or something to put to work, we've got deals you don't want to miss.

💥 Special pricing available on multiple 2025 units!

⏰ ONLY TODAY & TOMORROW!

Don't wait until it's too late and miss out on these savings. Come see us at Paradise Marine Center and let's get you riding!

📍 Stop in today!

10/23/2026

Congratulations to the Gibson family on their brand new 2027 Sea Pro 322! 🛥️🎉

This is what it’s all about making memories, chasing big fish, and enjoying everything life on the water has to offer! 🌊🎣

Sold by Todd Smith

10/14/2026

Available NOW! - CFMOTO UFORCE U10 Pro Highland

Give us a call 📞 251-968-2628 for more info
View on website: https://www.paradisemarine.com/inventory/640011/2027-cfmoto-cf1000uz-8k-eps

10/13/2026

2027 Sea Pro 225 FLX

Options Include:
Suzuki Mechanical
Suzuki DF250TXSS (Matte Black)
Powder Coat - Black
Hull Side - Sea Creature(Blue)
Hull Bottom - Sea Creature(Blue)
Deluxe Console
Console - Sea Creature (Blue)
Hard Top - Black PC
Hard Top Under Side - Black
Hard Top Top Side - Sea Creature (Blue)
Upholstery - Platinum
Simrad Unit 1 - NSX9
B60 Transducer
Removable Bow Table with Cushion - Platinum
Helm Pad - Titanium
Air Compressor
Complete Bolster Package - Platinum
Stainless Steel Cup Holders (4)
Fresh Water Shower with Sink
Phone Holder/Charger
Stern Sandbar Table Kit
Reversable Leaning Post
SeaKeeper Ride
Sea Pro Connect/Boat Fix
Lewmar Windlass w/Anchor (v700)

Give us a call 📞 251-968-2628 for more info
View on website: https://www.paradisemarine.com/inventory/633896/2027-sea-pro-225-flx-df250txss

10/11/2026

We will be returning to normal operations tomorrow. Please call prior to coming to retrieve storm storage boats. Boats that were picked up by us will be scheduled for launching in coordination with their owners.

10/07/2026

Paradise Marine will be closed Friday (10/9) and Saturday (10/10). Boat intake will also stop Thursday (10/8) at Noon for customers looking to have their vessels moved to our property. Call 251-968-2628 for storage availability now.

10/02/2026

2026 South Bay Pontoon 224 UL Margaritaville

Options Include:
Saltwater Edition Package - Solid Keel, Saltwater Decal, Anode Solid Keel, Saltwater Decal, Anode.
Coral Exterior Panel
Salt Furniture Base
Coral Furniture Accent
25" Shaft Transom
Beachwood Teak Flooring
Power Electric Bimini Top Standard
Deep Sea Blue Canvas
Deep Sea Blue Mooring Cover
Power Assist Steering Pump
Suzuki Mechanical Pre-Rig
Simrad 7* Nsx3007-200/Cts/Cs Series 2026
Hd Folding Table
Led Docking Lights
Lippert Pad Ladder
SS Pop Up Cleats (Quantity 4)
SS Ski Tow Bar Standard

Give us a call 📞 251-968-2628 for more info
View on website: https://www.paradisemarine.com/inventory/469971/2026-south-bay-s224ulchill3

Address

Gulf Shores, AL

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm
Saturday	8am - 3pm

Website

http://www.paradisemarine.com/

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