09/15/2026
What can Dracula teach us about sales? More than you might think.
Bram Stoker's Dracula isn't just a story about a vampire. It's a story about influence.
Dracula doesn't begin by forcing people to do what he wants...
He creates curiosity...
He studies his environment...
He understands what people want...
He creates fascination...
And he gets people to move toward him.
Sound familiar?
The best salespeople do something very similar. They don't walk into a meeting and "show up and throw up" by immediately start talking about their product. They don't overwhelm the prospect with features. They don't try to sell before they've fully uncovered the problem and its impact.
The best sales people remain curious. They ask questions. They uncover and spread the gap between where the prospect is today and where they want/need to be.
They create enough tension and urgency that the prospect wants to solve the problem. They have to solve the problem. AND, they want to explore solutions together.
That's influence.
And perhaps the biggest lesson: You don't have to convince someone of a problem they don't believe exists. Your job is to help them discover and understand the problem for themselves. (read that again.)
Just don't drink their blood.