Texas Festival and Tourism Consulting

09/19/2026

Join me today in Lufkin!

09/18/2026

Texas Festival & Tourism Consulting in Hallettsville!

09/12/2026

9-11 remembered in Tomball, Texas tonight.

09/05/2026

08/27/2026

AI IS CHANGING FESTIVALS AND FAIRS

Artificial intelligence has quickly become a practical tool for festivals and fairs of all sizes. Rather than replacing experienced staff, AI can help organizers work more efficiently, understand their guests and make better-informed decisions.

Some really useful applications include:

Marketing: Helping create social media posts, advertising ideas, email campaigns, press releases and promotional calendars.

Attendance Analysis: Help examining ticket sales, registration and historical attendance data to identify trends and opportunities.

Guest Experience: Providing personalized schedules, attraction recommendations, FAQs and chatbot assistance.

Sponsorship: AI can help research potential sponsors, match businesses with event audiences and develop customized proposals while staff handles face-to-face interactions.

Operations: Assisting with staffing, volunteer assignments, scheduling, vendor placement and contingency planning.

Safety Planning: Provide help in identifying potential weaknesses and explore “what-if” scenarios before the event.

Evaluation: AI can help in analyzing survey responses and identifying recurring compliments, complaints and suggestions.

Strategic Planning: Need help with researching competing events, tourism trends, demographics and opportunities for future growth? AI can do that.

AI's greatest value just might be is its ability to quickly process large amounts of information. Combined with the experience and observations of festival professionals, AI can turn that information into useful actions.

The future isn't AI instead of festival professionals. It's festival professionals who know how to effectively use AI.

Texas Festival & Tourism Consulting
Mike Baxter, CFEE
281-222-4775
www.texasfestivalandtourismconsulting.com
[email protected]

07/12/2026

I hung out with new friends at the annual McDade Watermelon Festival in McDade, Texas today. A really "sweet" event with several thousand hungry Festival goers.

06/24/2026

On the road again... photos shot "old school" on 120 Kodak film in Tomball and Huntsville.