DLG Research

Name: DLG Research
Address: Houston, TX, US
Telephone: +1 (713) 795-5503

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DLG Research - Insightful Research. Actionable results. Founded in 2005, DLG Research is a boutique

DLG Research is a boutique marketing research firm that aids clients with the creation of effective marketing strategies and tactics by providing insightful research, robust results, and keen insights that yield to actionable conclusions. DLG Research presents a Dynamic Research Approach to each project. This approach takes 4 dimensions into consideration: Understanding Client Needs – Market Knowledge – Creative Research Approach - Analytical Thinking. The active interaction of these elements results in rich and valuable insights that can be learned from, acted on, and ultimately, used as the decisive factors in creating successful marketing plans.

10/15/2026

Would your campaign story hold up at brunch?

That was one of three filters Ted Wright and his team at Fizz used while building Refuel, a chocolate milk campaign for dairy-industry partners roughly twenty years ago. Every story had to be authentic, interesting, and relevant. The brunch test covered the middle one: would the table lean in, or would someone give you the eye roll?

Ted shared the story of that work with us, and our co-founder Elvia de la Garza-Morales wrote about it in the new edition of Behind the One-Way Mirror.

For brands, the lesson is practical. A message has to be repeated by coaches, parents, and athletes in their own words. Research helps a team find who needs to hear it, what makes it believable, and where the decision happens.

Read Elvia's full article: https://dlgresearch.com/blog/consumer-market-insights-chocolate-milk/

10/14/2026

Have you ever felt a shift in your industry but struggled to prove it in a single study?

One-off projects are great for answers.
They’re less great at showing the slow drift: the way “I try to cook on weekends” becomes “we mostly eat at home now,” or how “I’m curious about that app” turns into “it’s just what we use.”

Following the same households over time—checking in on the same decisions, under different conditions—you start to see which small changes stick, which ones fade, and which ones quietly spread.
In multicultural and Hispanic homes, you often see these new patterns consolidate first, as families juggle budgets, culture, and convenience in real time.

That’s the kind of evidence that earns its way into a three-year plan: which habits you can build on, which ones you should design against, and which ones are noise.
It turns “we have a hunch” into “we’ve watched this build for 18 months; let’s plan for that future, not the old one.”

10/13/2026

What a wonderful TMRE 2026!

We’re home with fresh perspectives, new connections, and plenty to keep talking about. Sessions challenged us to ask better questions, look beneath everyday consumer choices, and think bigger about what research can make possible.

To everyone who spent time with us—at our booth, between sessions, or on the dance floor—thank you. You made the experience memorable.

We loved being part of this year’s event. DLG Research will be back as a sponsor in 2027!

10/06/2026

One day down, and we’re ready for Day 2 at TMRE!

Edgardo and Elvia are back on the exhibit floor, representing DLG Research among the researchers, marketers, and creative teams gathered for TMRE, Content Marketing World, and LIONS.

From our booth to our logo on the sponsor wall, it’s good to be part of this year’s event—and even better to experience it together.

Here’s a look at our time here so far. We’re looking forward to another full day of learning, connecting, and catching up with colleagues.

10/05/2026

TMRE 2026 begins today, and DLG Research is in Denver.

We are exhibiting at this year’s event, alongside the conversations connecting TMRE, Content Marketing World, and LIONS.

We look forward to meeting fellow researchers, marketers, strategists, and creative professionals throughout the conference. If you are here, please come say hello. We're at booth 238TT.

10/04/2026

It’s here! The Hispanic Market Research Perspective is now available to read or download.

Brands have been told that the Hispanic and multicultural market is too complex to approach without getting something wrong. The differences are real. But complexity should not become the strategy.

This new insights report shares DLG Research’s perspective on a more useful question: What is true for the people we are trying to understand—and where does that truth stop?

Inside, we explore how brands can recognize meaningful cultural differences, uncover the shared human truths beneath them, and turn research into clearer direction.

Download the free report: https://dlgresearch.com/hispanic-market-research-houston/?utm_source=Facebook&utm_medium=Company&utm_campaign=Insights_Report&utm_content=Organic

09/30/2026

The Hispanic and multicultural market is complex. But the strategic answer does not always have to be.

Cultural, linguistic, generational, and national-origin differences matter. Good research helps brands understand which differences truly shape behavior—then find the shared human truth beneath them.

That is how a complicated research question becomes a clear direction a brand can act on.

Coming soon: The Hispanic Market Research Perspective.

Follow DLG Research and turn on notifications to be among the first to receive the report!

09/29/2026

The strongest ideas rarely develop in isolation.

They take shape through connection: people sharing perspectives, testing assumptions, and looking at familiar challenges from a new angle.

That is why DLG Research is proud to serve as Signal Sponsor for Breakpoint: AAF District 10 Summit 2026.

Our sponsor role helps keep attendees connected during the event. It also reflects what matters to us as researchers: helping brands understand the people they serve, the context behind their choices, and the insights that lead to more meaningful decisions.

We look forward to supporting the conversations taking place October 8–10 at Moody Gardens in Galveston.

09/23/2026

When do you know a new word is just a fad vs. a sign your positioning is aging out?

Consumers don’t send a memo when their priorities change.
They just stop saying “low-calorie” and start saying “gut health,” or quietly swap “on sale” stories for “worth paying for.”
You hear it first in how they talk about their kids, their parents, their paycheck.

We listen for those small swaps in the way people describe health, identity, and value—especially in Hispanic and multicultural households where those tensions are more visible at the dinner table and in the group chat.
When a new phrase keeps showing up next to the same kinds of choices, that’s more than colorful language.

It’s a nudge that your promise, reasons to believe, or segmentation might be aimed at yesterday’s logic.
The brands that catch that early can test new language now, instead of waiting for the copy review where “something feels off” but no one can say why.

09/21/2026

The next chapter of advertising will be shaped by better questions.

At Breakpoint: AAF District 10 Summit 2026, our Managing Partner, Edgardo de la Garza, will join the AI, Market Research, and Advertising Insights Panel.

The conversation will look beyond the headlines around AI.

How can it help research move faster?
Where can it strengthen advertising strategy and creative decisions?
What still requires the context, curiosity, and judgment that turn information into insight?

For us, that last question is essential.

AI can surface patterns. Human-centered research helps brands understand the people, cultural context, and real-life decisions behind them.

Edgardo will share the panel with fellow industry leaders on Friday, October 9, at 2:30 p.m. during the Summit at Moody Gardens in Galveston.

Address

Houston, TX

Telephone

+1 (713) 795-5503

Website

http://www.dlgresearch.com/

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