Tugboat Marketing

11/11/2024

What makes a successful marketing team?

-Adaptability
-Consistency
-Communication

Marketing campaigns are constantly evolving and improving. Adaptability to change and an ability to pivot are essential. What worked in your industry a year ago may not be the best way forward today.

Consistently showing up and continuing to learn are the difference between a good marketing effort and a great one. A campaign that performs well may be able to perform better, and consistent optimizations paired with continuous learning are the keys to long- term growth.

Open communication between Sales and Marketing internally, and external communication with your company’s audience define how you advertise your brand and your products.

Effectively communicating to the public what your product can accomplish starts and continues with knowing both your consumer’s perspective and how your sales team navigate a sale.

Great marketers put consistency, adaptability and communication first. They show up, listen to other perspectives, and are constantly continuing their educations.

11/08/2024

Don’t tell your audience what your product can do. Show it in action.

Range Rover’s ‘giant speed bump’ ad is impactful with its audience because you can see the difference between what a Range Rover can accomplish versus a sedan or small SUV.

Specifications and written case studies can break down the over-time savings, increases in production or overall efficiency of a product, but nothing drives the message home like seeing the product in its element.

Will legendary Range Rover capability be enough to help the Evoque rise to the occasion when ‘city planners’ install the mother of all speed bumps?Visit http...

09/23/2024

5% of your target market is ready to buy at any given time. Is your company maximising its email strategy?

My sustainable strategies for Industrial and Oil & Gas Accessory Providers follow Best Practices and consistently see results of over 40% Open Rates and 4-12% Click Through Rates in targeted email campaigns.

Target the right audience for your company with my sustainable strategies for long-term growth through Marketing.

08/26/2024

Ethical Marketing is the key to Sustainable Growth.

Working with an ethical marketing team means:
-Knowing what budget is spent where
-Understanding what platforms are performing for your business
-Not being pushed to spend more than your company has
-Strategy that grows your consumer base sustainably

Too often, clients are pressed to spend more than is ideal on marketing, before their strategy is fully fleshed out and the channels with the most potential for their business have been identified. This push to over spend forces unrealistic timelines, often leaving the company short of funds when strategy does start to produce results.

At Tugboat Marketing, we prioritise sustainable strategy that grows with time, without breaking the bank. We believe in finding the channels that have the most potential for growth at the most manageable expense.

05/22/2024

Working as an ethical marketer can sometimes SUCK.

I love supporting my clients. I love showing them what sustainable success can look like for their business. I love the way we grow into a true team through working together and constant, honest communication.

But just like not every marketer is ethical...neither is every client.

And it hurts when you come to see that the client you have trusted and grown from the ground up does not have the same standards of ethics and human decency that you do.

I not only had to walk away from a client. I had to end a friendship. Honesty, a genuine care that you do the right thing... those things are not negotiable. Not for me.

We do our best. We work with kindness. We do not spread hate.

No matter how we might feel about a client's actions.

We walk away. The ethical clients, the ones that will change the world? They're waiting for us. It's just as well this client showed their true colours. Now I can help someone else make the world a better place.

03/27/2024

Gang: I need help.

I hate to put this out there, but due to a recent shift in the needs of a client, I am open to new contracts.

As a marketing director I have executed successful advertising campaigns across the digital space. I have built websites and apps with converting funnels and engaging user interfaces.

I’ve built out strategies for companies both brand new to marketing and those who have been running campaigns for years.

I focus heavily on transparency, client ownership of data, and trust.

I can help you grow, whether you’re looking for a new website or a full marketing strategy.

Let’s talk.

Friends and colleagues, please reshare this post to boost. It would mean a lot.

03/14/2024

TAKING ON NEW FRACTIONAL CHIEF MARKETING OFFICER ROLE

Manufacturing companies ready to lean into your next phase of growth, let’s get together and talk strategy!

Increase audience engagement, increase revenue and increase sales with effective, sustainable strategy built for your company alone.

Implement campaigns across website, social media, paid advertising and email channels under cohesive leadership with the strategic experience to identify potential pitfalls and create solutions, without the overhead of a full-time C-suite officer. Work with a leader who knows effective communication between sales, marketing and management is key.

Grow your marketing efforts according to your company’s size with a contract CMO.

Trust a team that builds relationships on honesty and transparency. Trust myself and Tugboat Marketing.

I am open to new contract roles for Chief Marketing Officer/ VP of Marketing in the manufacturing space. With eight years of experience at the head of an agency that prides itself on a history of success and client ownership of data, I am looking for opportunities with companies who have a true passion for their product. Please share this post with your network, I would love to chat if you’re interested in learning what possibilities are available to your company.

03/13/2024

Disc Golf made me look at my client’s product in a whole new light, and it changed everything.

It all started with a client’s product, a wind indicator that was perfect for testing the wind direction on hunting trips, as well as with uses in HVAC (checking for leaks/ drafts) and K9 work.

When I first came on board, these markets were what the client had been focusing on building for years. We were seeing results, but not enough.

Did you see that time that Tiger Woods’ golf caddie tested the wind by blowing his cigarette in the air?

Thus, we found an alternative market for our product. The wind indicator emits a vapour from a bellows system, allowing you to see wind speed and direction. This changes the game for golfers and disc golfers (professional and amateur alike).

Every time I take my version of the product on the greens with me, my disc golf buddies are so intrigued.

“That’s so much better than tossing grass in the air!”

“Now I don’t have to waste my favourite chalk to test the wind!”

It’s a $90 product, and as soon as we introduced it to the disc golf community, it became a hit. Our concerns that amateurs would balk at the cost were immediately assuaged because it solved their problem: how and where to throw.

Understanding your product is one thing, knowing who it can help may be another. There could be a whole untapped audience out there for your business.

But today, I’m thankful for Tiger Woods letting his caddy blow smoke!

02/26/2024

Manufacturing is an industry with a full set of unique needs. Like anyone else, only 5% of their market is ready to buy when they see an advertisement or sales post. However, manufacturing companies must also factor in: seasonality, government regulations, market shifts, project availability and more. Often it can be difficult to find the right marketing expert-- should you trust an agency, an individual? Have your team in-house or outsourced?

At Tugboat Marketing, we prioritise ethical, sustainable marketing strategies that offer long-term success and growth. We put communication and transparency first, and believe in full client ownership of data. We work with companies who have a passion for their product and its growth. Inventors and builders who truly believe in their product, and in its ability to take charge of the market.

Read on to discover how we grew our Texas manufacturing client's qualified leads by 300%, in less than a year. Find the full case study here: https://www.tugboatmarketing.com/manufacturing-case-study

If you're looking to grow this year and onwards, we are here to help. Contact us at TugboatMarketing.com.

We grew this manufacturing company's qualified leads by 300% in less than a year through website rebuilds, organic posts and paid advertising.

02/16/2024

My husband and I were in a car accident last Friday. While our car was totalled, we were lucky to walk away with bruises and cracked ribs. I had a mild concussion. I took the weekend off, and tried to work on Monday. I couldn’t look at my screen, and my insides crawled at the thought of missing work, but I needed to. And I still needed to on Tuesday, Wednesday, Thursday…

It’s Friday morning and I’m fighting on my client’s behalf. I feel more focused than I have in seven days. But everything still hurts, and it’s taking longer to get things done than usual.

I’ve spent seven days torturing myself for taking a week off. My clients understand, they’ve been injured. I think it’s a lesson we struggle with as business owners, that when we need to step away for our health or our family it’s okay to do so. My husband needed me, and I needed him and rest.

I am so thankful to be back at work. And I’m ready to help if you need me.

P.S: Check out the new ride!

02/04/2024

A Contract CMO offers the expertise of a full-time CMO without the salary. Why work with Tugboat Marketing? Find out below.

01/26/2024

Why Tugboat? Many of our clients come to us after having been burned by an agency lacking in transparency and concrete results. At Tugboat Marketing, transparent, effective communication is the cornerstone of everything we do. Know that you can trust us with your project, because we are passionate about helping you grow--we'll grow together.

Get in touch at TugboatMarketing.com, or email [email protected].