Criterion Consult

Criterion Consult At Criterion, our mission is to empower businesses to reach their full potential through Financial Analysis & Operations Management.

We provide strategic insights and tailored solutions to help you navigate the complexities of balancing financial strategy

QuickBooks Cleanup — Early Bird Pricing! Running a business is hard — messy books shouldn’t make it harder. Our QuickBoo...
01/22/2026

QuickBooks Cleanup — Early Bird Pricing!

Running a business is hard — messy books shouldn’t make it harder. Our QuickBooks Cleanup Early Bird Special (through March) starts at $350 and includes:

✔ Categorization of all transactions
✔ Bank & credit card reconciliations
✔ Cleanup of misposted items
✔ Year-end close & accountant-ready reports

Secure your spot today and start the year with stress-free finances.

09/04/2025

Most small and mid-sized businesses can’t afford a full-time CFO or COO, but they still need that level of leadership to really scale.

That’s why I’m adding Fractional Executive Services to my portfolio.

As a fractional leader, I step in as your CFO, COO, or a hybrid of both... bringing financial clarity, operational efficiency, and strategy without the cost of a full-time hire.

It’s about giving business owners the executive-level support they deserve so they can grow profitably and sustainably.

Criterion

Beyond Consulting... We Empower

[email protected]






Stepping into what matters: time with the people you love is the real fuel. For the past couple of weeks I haven’t just ...
07/17/2025

Stepping into what matters: time with the people you love is the real fuel.

For the past couple of weeks I haven’t just been “off” or “quiet.” I’ve been intentional about how I spend my most precious resource, time.

Not just time for work, but time for the people who really matter.

Birthdays matter, reconnecting matters, how you show up for your tribe... it matters.

Here’s the truth: you can grind nonstop, but without those moments you’re running on empty.

Time with loved ones isn’t a vacation or a break from work. It’s like vitamins for your soul.

It recharges your heart, sharpens your focus, and fills you with the energy to push forward stronger.

If you’ve been feeling worn down or overwhelmed, maybe what you need isn’t more hours in the day, but more meaningful hours with the people who remind you why you’re doing all of this in the first place.

So here’s to being intentional with our time, our energy, and the people who put purpose into perspective.

There’s no competition between the people who matter and the business. They should always win, because they are the finish line.

06/29/2025

Monday is coming, and with it, an opportunity to lead your business instead of just reacting to it.

Before the week gets away from you, ask:

What can’t wait?

The priorities directly tied to your revenue, relationships, or reputation. Start here and protect this time.

What can wait?

Not everything needs your attention on Day One. Block it on your calendar. Don’t let it steal your focus early in the week.

What needs to go?

Some tasks linger not because they matter but because we haven’t let them go. Cross it off. Clear the space.

You don’t need more on your list.
You need the right things in front of you.

If doubling your profit was a non negotiable in the next 90 days, what’s the first thing you’d fix in your business?Comm...
06/26/2025

If doubling your profit was a non negotiable in the next 90 days, what’s the first thing you’d fix in your business?

Comment below—or if you’re not sure where to start, let’s talk. I help entrepreneurs uncover hidden money, plug profit leaks, and solve the real issues holding growth back.

Growth doesn’t happen in your comfort zone.Every challenge you face is shaping you, stretching you, preparing you.Discom...
06/23/2025

Growth doesn’t happen in your comfort zone.

Every challenge you face is shaping you, stretching you, preparing you.

Discomfort isn’t punishment. It’s your initiation.

Keep going. There's levels to this, the next is on the other side of uneasy.

Beyond Consulting, We Empower.

Shout out to my newest followers! Excited to have you onboard! Adrianne Gutierrez, MD Jhurul, Sebastião Colares, Kharing...
06/21/2025

Shout out to my newest followers! Excited to have you onboard! Adrianne Gutierrez, MD Jhurul, Sebastião Colares, Kharington Elizabeth Landry, Anita Lindsay, Angela Saca, Brush N Palette, Candino Okon

06/20/2025

Behind the Scenes: Why I Started My Consulting Business, and Why I Serve Startups

Before I started this firm, I spent years consulting franchisees, many with recognizable brand names and built-in support.

And still, they struggled.

Why?

Because systems don’t run themselves, and even with a roadmap, you need someone to help you actually drive the business.

When I stepped into the world of startups, I saw the same patterns:
Big dreams, limited support, and no systems designed for sustainable growth.

But unlike franchisees, new entrepreneurs don’t always have training or structure to lean on.

With 20 years of operations leadership in Fortune 100 companies, I don’t offer advice...

I offer strategy, accountability, and real solutions.

This isn’t surface-level consulting.
This is empowerment; built on experience, driven by results.

My mission is simple:
🔸 Equip you with tools that make your business stronger
🔸 Use data to identify root issues and drive smarter decisions
🔸 Build systems that create freedom, not just function

Because growth shouldn’t come at the cost of burnout.

🔁 Share if you're in the building phase.
💬 Tag a startup founder who needs this.
📧 Email if you’re ready to stop winging it and start structuring it.

[email protected]

Let’s be honest... more clients won’t fix what a lack of systems keeps breaking.Late invoicesMissed follow-upsScrambling...
06/19/2025

Let’s be honest... more clients won’t fix what a lack of systems keeps breaking.

Late invoices
Missed follow-ups
Scrambling during tax season
Constantly “busy” but rarely profitable

I recently worked with a solopreneur who thought she had a sales problem. Turns out, she had a systems problem.

She had clients. But her booking process was scattered, her invoicing was inconsistent, and she had no way of tracking her monthly income in real time.

We built out a simple client workflow, a monthly closeout routine, and gave her the visibility she needed. Within 30 days, she wasn’t chasing checks, she was choosing her capacity.

💡 Here’s what “better systems” can look like:

Clear, consistent client onboarding

Automated invoicing and payment tracking

Monthly financial check-ins you actually understand

Pricing that reflects the value you deliver

You didn’t start your business to be buried in chaos. You started it for freedom, income, and impact.

Systems help you get there and stay there.

📩 Ready to simplify and scale?

[email protected]

Bartering Strategically | Smart Growth for Business OwnersAs business owners, we’re constantly balancing growth with lim...
06/18/2025

Bartering Strategically | Smart Growth for Business Owners

As business owners, we’re constantly balancing growth with limited resources. But not every next step requires cash... some just need COLLABORATION.

Bartering services is a strategic way to MOVE FORWARD. It’s not about favors, it’s about fair, professional exchange.

I’ve done this before, and the BENEFITS are real, GOALS are met, SKILLS are exchanged, and RELATIONSHIPS are forged.

While big companies lean on investors and teams, we lean on each other. And that’s a strength.

If you’re open to strategic service exchange, let’s connect. We all win when we GROW TOGETHER.

Hit me...

[email protected]

Most solopreneurs don’t fail from lack of skill. They fail from lack of visibility.It’s not always about what you do, it...
06/17/2025

Most solopreneurs don’t fail from lack of skill. They fail from lack of visibility.

It’s not always about what you do, it's about who knows you're doing it.
You can have the best product, provide excellent service, and still struggle if your business isn’t seen, tracked, or understood clearly.

Visibility means more than marketing.
It's knowing your numbers, tracking your progress, recognizing what’s working, and just as importantly, seeing what’s not. That insight is where the real decisions get made.

Visibility isn’t a luxury, it’s survival.
Survival starts with seeing clearly, your data, your decisions, and your blind spots.
Because what you don’t see is what hurts you most.

Your numbers don’t lie. But if you’re not looking at them, you’re lying to yourself.Bookkeeping isn’t boring. It’s survi...
06/16/2025

Your numbers don’t lie. But if you’re not looking at them, you’re lying to yourself.

Bookkeeping isn’t boring. It’s survival.

Leadership isn’t a buzzword. It’s the reason your team listens, or doesn’t.

Financial analysis? That’s just knowing whether you’re winning or wasting time.

You can ignore it. But it won’t ignore you.

We help entrepreneurs stop guessing. Quietly, consistently, and without the fluff.
When you're ready to make sense of the chaos, financially or operationally...

Criterion is already here.

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Houston, TX

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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