03/09/2026
One of Indianapolis’ most recognizable Indiana Pacers superfans is turning fandom into a brand partnership.
Local fan personality “ThaBaconman” has teamed up with Indiana-based HotBox Pizza for a new campaign featuring his custom “Bacon Man Pizza” along with the Pacers Party Pack combo, marking one of the more visible collaborations between an Indianapolis creator and a statewide food brand.
If you’ve spent time around Gainbridge Fieldhouse during Pacers games, chances are you’ve seen him. Known for his bacon-themed outfits, Pacers gear, and energetic presence around downtown, Bacon Man has built a following as one of the city’s most recognizable fan personalities.
Now that visibility is translating into business.
The campaign rollout also includes a new commercial filmed around downtown Indianapolis, featuring a guest appearance from Indy music scene staple Lamont Austin.
The partnership highlights a growing trend where local creators, superfans, and community personalities are becoming marketing partners for Indiana-based brands, using their platforms and personalities to promote products tied to the city’s culture and sports scene.
We’ll drop the commercial in the comments so you can check it out.
