08/12/2026
We had the privilege of speaking to members of the International Association of Venue Managers (IAVM) at VenueConnect 2026 as strategic planning experts.
IAVM’s 8,100+ active members include managers and senior executives from public assembly venues, including auditoriums, arenas, convention centers, exhibit halls, stadiums, performing arts centers, university complexes, amphitheaters, and fairgrounds.
Monica Hingst, SMS Senior Consultant, spoke about one of our favorite topics: Rethinking Strategic Planning in a Rapidly Evolving World. Participants discussed why strategic planning matters, common pitfalls, and ways to avoid them.
At SMS, we believe strategic planning should be more than a document that collects dust on a shelf. When done well, it gives organizations a clear direction, helps leaders make better decisions in evolving environments, and creates a framework for adapting when needed. This is especially important for public assembly venues, where the internal and external environment continues to evolve quickly.
Thank you, Benton, for the invitation, and to everyone who joined the conversation. We appreciated the candor, thoughtful questions, and discussion.