Embo Sales Consulting, LLC

04/23/2025

NEW PODCAST EPISODE JUST DROPPED
This week on The Germinate Podcast, I sat down with Brown, President of Downing Construction, and we covered a ton:

✅ How EOS helped him scale his business
✅ What it’s really like running multiple VRBO rental properties
✅ Advice to his younger self about starting a business
✅ Hiring strategies that actually work
✅ And a lot more about leadership and entrepreneurship

Justin’s built something special—and he doesn’t hold back.
🎧 Watch the full episode on YouTube:
https://www.youtube.com/watch?v=Kjlp8VfLVQU
📺 Drop a 👍 if you’ve ever thought about owning a business or scaling smarter.

Today, we’re diving into what it really takes to grow a business with intention—through systems, strategy, and a deep commitment to people. Joining us is Jus...

04/21/2025

In this clip from The Germinate Podcast, Justin Brown — owner of Downing Construction — shares a powerful reminder that opportunities are all around us.

Whether you're at a coffee shop or having a quick conversation on a job site, being present and paying attention can change everything.

Topics in this clip:

How to stay alert to opportunity

Why small moments matter

Building a leadership mindset rooted in awareness

🎧 Listen to the full episode: https://open.spotify.com/show/0MVBOZUbawNa0ptEcoec6S?si=hem9n6OkQnyB56UJLhgOJA
🎙 Hosted by Joe Sampson, Founder of Embo Sales Consulting

04/02/2025

New Episode Alert!

I had an amazing conversation with Michael Bird, about digital strategy, ag marketing, and how manufacturers can thrive online.
Michael shares real-world insights and practical strategies you can start using today.

Listen now: https://open.spotify.com/episode/3HzaOpoHdEk1RK3UFZxb12?si=BCtZOZdlQwWun9ZP8mUjBQ

Got a favorite takeaway? Drop it in the comments below!

The Germinate Podcast · Episode

03/26/2025

NEW PODCAST EPISODE JUST DROPPED!

Had an incredible conversation with Mike Lessiter of Lessiter Publications on The Germinate Podcast. Mike shared his journey building a legacy in ag publishing, what it’s like running a family-owned media business, and how relationships, content, and faith all play a role in long-term success.

If you’ve ever picked up Farm Equipment, Rural Lifestyle Dealer, or No-Till Farmer—this is the guy behind the scenes. And he brought the wisdom.

🎧 Catch the full episode here:
Youtube:
https://studio.youtube.com/video/ZHMEpaGlubc/edit
Spotify: https://open.spotify.com/episode/3laZrURz112ip2w9hHsW0i?si=iejKW8g1T1iqVBYUYDd9Vw
Apple Podcasts:
https://podcasts.apple.com/us/podcast/niche-media-ag-journalism-with-mike-lessiter/id1796484106?i=1000700872341

Big thanks to Mike for jumping on and sharing from the heart.
Let me know what you think in the comments!

Podcast Episode · The Germinate Podcast · 03/26/2025 · 43m

03/24/2025

Want to run a more profitable farm equipment dealership or OEM brand in 2025?

In this short clip from my conversation with Mike Lessiter, he shares how Lessiter Media equips dealers and manufacturers with the right information to grow — even in tough markets.

Mike’s been at the center of ag business conversations for decades, and what he shares here is gold.

Full episode drops this Wednesday on The Germinate Podcast!
Tag a dealer or OEM who should hear this 👇

Follow Embo Sales Consulting, LLC and subscribe at embosales.com

03/12/2025

New Episode Alert!

This week on The Germinate Podcast, I sit down with Jeremy Groetekefrom Syngenta to dive into some of the biggest shifts happening in agriculture today.

We cover:
✅ The impact of tariffs on the ag industry
✅ How AI is revolutionizing business development in agriculture
✅ What big businesses are doing to scale smarter—and how small businesses can apply the same strategies

Jeremy brings incredible insight, and this episode is packed with valuable takeaways!

Tune in now: https://youtu.be/VqZj8hZayOQ?si=4vSxDmWQTJgioY9s

Host Joe Sampson sits down with Jeremy Groeteke, Head of IT & Strategy at Syngenta Group, to discuss the future of artificial intelligence (AI) in agricultur...

03/09/2025

Technology + Humans = The Winning Formula

On The Germinate Podcast, Jeremy Groeteke from Syngenta shared a powerful insight—technology alone doesn’t win, and people alone don’t win. But together? That’s where real innovation happens.

AI and automation are changing agriculture, but it’s human experience that makes the difference. The future isn’t about replacing people—it’s about empowering them.

Jeremy Groetecke explains why farmers who adopt technology and AI first will be the ones who win. Learn how technology is transforming agriculture and how AI...

03/03/2025

Want to close more deals? Stop selling—start solving.

The best salespeople aren’t the ones talking the most. They’re the ones listening, finding customer pain points, and offering real solutions.

02/26/2025

New Podcast Episode is LIVE!

I had a great conversation with Jamie Meier from Landoll Farm Equipment on The Germinate Podcast! We covered everything from building strong relationships in business to navigating a slower ag market, insights from the National Farm Machinery Show, and even a little golf talk!

Whether you're in agriculture, manufacturing, or sales, there’s something in this episode for you. Give it a listen and let me know what you think!

Listen now: https://open.spotify.com/episode/75GaTxn4MXYMvPEFnUttyR?si=c4K6Ke59Qimz_AVUyMgCgQ

Watch on YouTube: www.youtube.com/

Big thanks to Jamie for joining me—this was a fun one! 👏

The Germinate Podcast · Episode

02/19/2025

Check out The Germinate Podcast! Launched today!

Podcast · Joe Sampson · Join Joe Sampson and guests as we explore the intersection of agriculture, business and innovation. With nearly two decades of expertise in agricultural equipment and scaling businesses, this podcast delivers actionable insights, inspiring stories, and strategic advice to h...