Mairim Zalez, J.D.

10/16/2026

Happy Boss’s Day, Josh!

I’m incredibly grateful for the opportunity you’ve given me to grow in this new career and even more, for your mentorship along the way.

You are one of the most creative and innovative people I know. Always thinking about what’s next, pushing us to do things differently, and, of course, occasionally picking a fight with AI. 😂

But beyond all of that, you have a huge heart. You genuinely care about your clients, your employees, and the people around you. You’re an amazing dad, a passionate leader and possibly an even more passionate hockey fan. 🏒

I hope today gives you a chance to step away from the chaos, the endless ideas and the constant to-do list… long enough to appreciate everything you’ve built and the impact you’ve had on so many people.

I’m grateful to be part of it and excited to see what we build next.

Happy Boss’s Day! 🥳 Law Firm Marketing Pros

10/14/2026

We had such a great time presenting our CLE program, “The Future of Lawyer Advertising: AI, Ethics, and Digital Client Acquisition,” to the Palm Beach County Justice Association!

Law Firm Marketing Pros is available to bring this program to bar associations and legal organizations throughout Florida. It’s a timely, engaging conversation about where legal marketing is headed and how attorneys can navigate AI, ethics, and digital client acquisition responsibly.

Interested in bringing this CLE to your organization? Reach out to me, I’d love to present to your members!

10/12/2026

10/09/2026

🐶 A little late posting this but TOO CUTE not to share! 🐾

Ziggy and Kaya love coming to the office with me and being my little assistants, especially when it involves grabbing swag for events!

They want everyone to know that Law Firm Marketing Pros can help get your law firm ready for a successful and profitable 2027! 📈💰 Reach out to their mom to learn how we can help your firm grow!

Now tell me… who else gets to bring their fur babies to work? 🐕👇

10/07/2026

⛳️ A big THANK YOU to our member Travis Routt for hosting our latest open house at Jupiter’s newest spot, Swings Golf!

We had a great time practicing our golf swings, enjoying some drinks and delicious food and catching up with one another. 🍹🏌️‍♂️

One of the best parts of being a member is getting the opportunity to connect outside of our regular weekly meetings. Building relationships, sharing a few laughs and getting to know each other beyond business is what makes our group so special!

Thank you again, Travis, for hosting us and giving everyone a great place to connect. We can’t wait for the next one!

If you would like to reach out to Travis about financial services, his contact information is below:

www.ameripriseadvisors.com/travis.a.routt
[email protected]
Office: 561-383-3605
3801 PGA Blvd. Suite 500
Palm Beach Gardens, FL 33410
AMERIPRISE FINANCIAL SERVICES, LLC

10/06/2026

SEO. Reviews. AI visibility. They’re no longer separate conversations.

For years, law firms worried about negative reviews because prospective clients might read them.

Now there’s another consideration:
AI may read them too.

Google and other AI-driven search experiences can pull information from across the web when answering questions about attorneys and law firms.

That means the digital reputation surrounding your firm — not just the content on your own website — is becoming increasingly important.

Our newest blog article explores:

-How negative reviews can potentially surface in AI-generated answers

-Why one reputation issue can become amplified across multiple websites

-How reputation management is becoming connected to SEO and AI visibility

-What law firms can do proactively to strengthen the information AI finds about their brand

The question is no longer just “What do our Google reviews say?”

It’s becoming:
“What does the internet tell AI about our firm?”

Click on the link to read the full article and make sure to subscribe to the AGM Attorney Newsletter!

For years, law firms have treated online reviews primarily as a reputation and conversion issue. A prospective client sees a four-star or five-star rating, reads several reviews, and decides whether to contact the firm.

10/06/2026

I loved our Legally Blonde inspired AI...What Like It's Hard? swag that we created for the Women in Leadership hosted by: Betty Aquino event we attended last month.

Along with our awesome swag, we offered custom AI Readiness Reports to attendees. If you are interested in seeing what your score looks like, send me a message and my team will gladly generate a report for you!

We’ve been immersed in AI for several years and we continue to invest heavily in understanding how it is reshaping legal marketing and consumer behavior, so we can deliver exceptional white glove service and keep our clients ahead of the competition!

10/02/2026

Ask me how you can get one of our awesome new AI… What Like It’s Hard mugs? 🩷
We’ll even ship it to you!!

Have a safe and happy weekend everyone ✨

09/25/2026

On Wednesday, I had the opportunity to present our newest CLE, “The Future of Lawyer Advertising: AI, Ethics, and Digital Client Acquisition,” to a wonderful group of attorneys.

And apparently, I’m not quite ready to leave the pink vibes behind! 💗 After attending such an incredible women’s leadership conference last week, I decided to keep the energy going and bring out the pink power suit for my presentation.

A huge thank you to everyone who came out, participated, asked great questions and joined us for happy hour afterward. I truly enjoyed the conversations, connections and opportunity to share what we’re seeing in the ever-changing world of legal marketing and client acquisition.

A special thank you to First Citizens Bank for co-hosting the event and allowing us to use your amazing conference space. We appreciate your partnership and hospitality!

I’m always happy to share knowledge, have meaningful conversations and connect with colleagues across the legal community.

If your bar association, legal organization, firm or professional group in Florida is looking for a CLE speaker, I’d be happy to bring this 6-credit CLE to your organization. Let’s connect!

Here’s to continuing to learn, share, and grow together. ⚖️💗