Left Brain Right Brain Creative Consulting

08/19/2026

Blog 2: 5 Hacks to Increase Your Engagement (Part 2)

Getting one post to perform well is not the hard part. Doing it consistently, week after week, without the format going stale, is where most people lose momentum. The five hacks in this post are less about any single piece of content and more about the habits behind the content, the small, repeated actions that tell LinkedIn your profile is worth showing up in more feeds....

08/12/2026

Blog 1: 5 Hacks to Increase Your Engagement (Part 1)

You spend an hour crafting the post, tighten the hook, edit every sentence, and publish it feeling confident. Then it barely moves. The problem is rarely the writing itself. LinkedIn is not evaluating your prose, it is reading a specific set of signals, and once you understand what those signals are, the way you approach posting starts to change. How the Algorithm Actually Works…...

You spend an hour crafting the post, tighten the hook, edit every sentence, and publish it feeling confident. Then it barely moves. The problem is rarely the writing itself. LinkedIn is not evaluat…

07/28/2026

Why Most Consulting Engagements Fail Before They Even Start

Most consultants won't tell you this, but discovery is broken in a specific, fixable way. I've sat in the room while a partner walks a leadership team through a forty-slide deck, watched everyone nod, and then watched nothing change for six months. The employees are still checked out. Leadership is left wondering what they paid for. I've seen this enough times that I stopped assuming it was bad luck....

Most consultants won’t tell you this, but discovery is broken in a specific, fixable way. I’ve sat in the room while a partner walks a leadership team through a forty-slide deck, watche…

07/22/2026

The Trust Tax

I was in a meeting last month where we were discussing the marketing of the new chabot we built. A rep emailed me about something I'd said on a linkedin post back in the spring. He'd quoted it accurately and connected it to what his company sells. Someone had clearly done the work. I deleted it without replying. Two years ago that email gets a meeting....

I was in a meeting last month where we were discussing the marketing of the new chabot we built. A rep emailed me about something I’d said on a linkedin post back in the spring. He’d qu…

07/15/2026

Why AI Is Quietly Stealing Your Most Valuable Business Asset

A few months ago, I sat down to write something. Just my thoughts. Nothing formal. And I noticed something uncomfortable: I could not do it the way I used to. I used to be able to sit with a messy, half-formed idea, wrestle with it on paper, and slowly make sense of it. That process was never pretty. But it was mine....

A few months ago, I sat down to write something. Just my thoughts. Nothing formal. And I noticed something uncomfortable: I could not do it the way I used to. I used to be able to sit with a messy,…

07/08/2026

Every Sale You Lost, You Probably Lost in the Follow-Up

Think about the last conversation you had with a prospect that went really well. The energy was right, the fit was clear, both sides left feeling good. And then nothing happened. You told yourself you would follow up. Maybe you sent one message. Maybe two. And then life got busy, the lead went quiet, and that conversation quietly became a missed opportunity....

Think about the last conversation you had with a prospect that went really well. The energy was right, the fit was clear, both sides left feeling good. And then nothing happened. You told yourself …

07/01/2026

Why Anthropic Is Hiring SDRs While Everyone Says AI Killed Them

For two years the consensus has hardened: AI killed the SDR. The tools that build prospect lists, research accounts, write personalized emails, and run follow-up sequences got good enough that the entry-level sales job looked finished. Then look at Anthropic. The company whose models power a lot of that automation is hiring sales development managers to build BDR teams of six to twelve people, and posting roles for reps who do outreach by phone....

For two years the consensus has hardened: AI killed the SDR. The tools that build prospect lists, research accounts, write personalized emails, and run follow-up sequences got good enough that the …

06/24/2026

Your Onboarding Is Already Broken (And You Don’t Even Know It Yet)

Most service business owners think onboarding is the thing that happens after a client signs the contract. The welcome email. The kickoff call. The shared folder you scramble to organize the night before. But what you don’t know is that your onboarding started long before that moment. It started the first time a prospect landed on your website. It started when they read your thought leadership piece, watched how you responded to a comment, or received your proposal....

Most service business owners think onboarding is the thing that happens after a client signs the contract. The welcome email. The kickoff call. The shared folder you scramble to organize the night …

06/04/2026

The Old B2B Sales Playbook Is Dead. Here Is What Replaces It.

Let me take you back to when I started my first job. My entire role, every single day, was outreach. That was it. That was the job description, the KPI, and honestly, the whole point of my existence in that office. I would spend hours manually searching for leads across social platforms, crafting individual messages, and then nervously hitting send and hoping that someone, somewhere, would reply with a phone number or an email address....

Let me take you back to when I started my first job. My entire role, every single day, was outreach. That was it. That was the job description, the KPI, and honestly, the whole point of my existenc…

05/13/2026

How to Keep Up with AI Without Feeling Overwhelmed

How to Keep Up with AI Without Feeling Overwhelmed If you have recently found yourself thinking about switching from ChatGPT to Claude simply because everyone around you seems to be talking about it, then you are definitely not alone in feeling that way. At one point, my Instagram reels and LinkedIn feed had me completely convinced that if I did not start using Claude immediately, I was somehow falling behind and missing out on something important that everyone else had already figured out....

How to Keep Up with AI Without Feeling Overwhelmed If you have recently found yourself thinking about switching from ChatGPT to Claude simply because everyone around you seems to be talking about i…