10/21/2026
People usually need to see your business around 7 times before they reach out. That’s the Rule of 7.
It’s a rule of thumb, not an exact number, but the point holds: one post, one ad or one trade show won’t do it.
If you only post when you have news, you start over every time. The businesses that win show up consistently, so when the customer is finally ready to buy, they’re the name that comes to mind.
Those 7 touches can come from anywhere:
✅ Social posts and videos
✅ Your website and Google listing
✅ Search results and AI answers
✅ Emails
✅ Ads
✅ Referrals and word of mouth
Be everywhere your customers look, consistently.
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