09/02/2026
If you've hired a senior leader in the last two years and it didn't take, this may be why.
A company hires someone with an impressive resume for a role the company doesn't actually have yet. They need someone who can build a function from nothing, and they hire someone who spent the last ten years running a function that already existed.
Skill and stage are two different questions. A great operator inside a 200-person company and a great builder inside a 20-person company are not interchangeable, even when the title on the resume is identical. I've watched talented people fail in roles they were fully capable of, just not at that particular stage of the business.
Before you hire for the role, get honest about what stage you're actually in. Then hire for that, not for the version of the company you hope to be in three years.