Jonathanmillspatrick

04/26/2026

I have a confession to make.

I have a Marketing degree and ran the Marketing division for a $230B company.

I still didn’t know that GTM really was.

I thought it was ads, billboards, radio spots (remember those?).

Or, people—like copywriters or sale people.

I wasn’t alone. That’s exactly what most of the people I talk to think.

We were all wrong and that’s why companies don’t see the growth they expect.

Definitions vary, but here’s one I like—it’s a structured approach to attacking a specific market, a specific ICP within that market, with a coordinated set of marketing, sales, and customer success motions.

Most companies get a small % of that right.

They focus on optimizing landing pages but their customer onboarding is terrible.

Or, they have heroic sales people who have high close rates, but there is zero USP in their marketing messages.

If your growth rate isn’t what you were expecting, audit your GTM strategies.

P.S. I do a free GTM breakdown for one lucky company every month. To get your free GTM Audit apply here.

04/25/2026

Navigating late career changes can be tough. I know because I just went through my own career pivot.

Much like founder exiting their startup, there are three types of loss you'll experience.

Here's what they are and how to deal with them.

Why Career Pivots Feel Like a Loss of Self

03/23/2025

My latest article is live!
The Biggest Mistake a Founder Can Make (and How to Avoid It)

The mistake they made is the biggest mistake that most founders make - poorly defined target markets.

03/16/2025

My latest article is live!
Why vision and mission matter in business

Having vision and mission as your bedrock can be the difference between success and failure.

03/09/2025

My latest article is live!
The silent killer of innovation

Innovation helps companies uncover new markets and hit new levels of growth and profitability. Unfortunately, most companies stifle innovation. Here's how to remove the silent killer of innovation.

02/15/2025

My latest article is live!
How to identify opportunities with trends and competitor analysis

Monitoring trends and competitors can help you uncover profitable new markets and will help drive your go-to-market strategies.

02/08/2025

My latest article is live!
The Book That Took the NFL by Storm: Inner Excellence (Jim Murphy) - Book Notes & Summary

If professional NFL players are reading a book in between plays, maybe its worth you exploring it too.

02/02/2025

My first product launch took of like 🚀

I can remember sitting in the parking lot, having just finished a trail run, and looking at our adoption analytics.

The member sign-ups were 📈.

Why?

Our go-to-market strategies were 🎯

Here's a sample of what to be thinking about.

- Understanding the Phases of Market Fit
- Doing your research, the right research
- Understanding the competitive landscape
- Having a strong brand
- Dialed in marketing channels
- Pricing strategies that remove objections
- on and on it goes

If you don't want crickets at launch, you need your go-to-market strategies 🎯

Or, here's an idea 💡

Borrow my playbook.

My newest book, Go-to-Market Made Easy: Your Roadmap to Customer Acquisition goes live tomorrow.

Available on Amazon -

You are competing with .

01/25/2025

My latest article is live!
Nail Your Go-to-Market Strategy: Understanding Market Fit

Taking new product's to market is all about nailing your go-to-market strategy. Most experts would tell you that mean finding "product market fit." They'd be wrong. Because there isn't just one phase of market fit. Market fit has three phases - Problem Market Fit, Product Market Fit, and the endgame...

01/23/2025

My latest article is live!
How much equity should you give a startup investor?

Unsure how much equity to give a startup investor? Here's what you need to know.