26/10/2020
What do these four phrases have in common?
I am just checking in
I am just following up
I am looking forward to talking to you
Please call me back at your earliest convenience
If you said they are the kind of spineless, subservient phrases salespeople use in their communications all the time, it would be harsh, but you would be right.
Overly polite, pandering language seems to happen more often in email than it does in real life. As an Englishman, I always notice how polite people when they write an email, but politeness does not advance the sale, it gives prospects too much power.
Three years ago, we were hired by a national retail company worried because prospects were not responding to their emails. We read their emails and quickly knew why prospects weren’t replying.
The emails were full of phrases like “If it is not too much trouble,” “I would love to show you…..” or “I would love to get on your calendar…”
Once they understood their mistake their emails became more direct.
Here are some of my favorites language to avoid
Thanks for your time.
Thank you for taking a look at what we have to offer.
I am just following up.
I am just giving you a call.
I would like to see if
I look forward to hearing from you
I am just checking in…
I would greatly appreciate it…
I would greatly appreciate a callback.
I am looking forward to hearing from you
Thank you for speaking with me
Don't feel bad if you are using some of these words and phrases right now, just consider the impact they may have on prospects.
Below is a list of words and phrases we recommend you use instead:
I am writing because
After our initial conversation, you will know if you want to move to the next level
I am calling because
How does it sound?
My intention is
You may not know me
I am not sure if this is for you
You can reach me at
If you are open to it…
To best utilize your time and mine
Does that sound appropriate?
It is perfectly ok if this is not for you
The next step would be
I am guessing you have not had time to think about this
Let me know if that works
If you have standard email templates in your CRM or are worried about the effectiveness of your sales emails, let's grab a virtual cup of coffee and get to work.