08/28/2026
Friday Fun Fact: The 80/20 Rule of Social Media
Did you know that building a strong social media presence requires you to consider the audience watching—not just what you want to say?
Think like a broadcast station:
80% of your content should tell stories, educate, entertain, inspire, or create connection.
20% should include the ask—buy, attend, donate, book, share, or get involved.
Your audience should be able to see themselves in your content. When everything becomes an advertisement, people stop listening. But when you consistently give them something meaningful, they’re far more likely to respond when you make an ask.
Social media may feature your business—but it isn’t only about you. It’s about building a RELATIONSHIP with the people on the other side of the screen.
Where Strategy Meets Soul.
— Rizzo Strategic Solutions
