27/05/2026
A great branded blanket lives on the couch, in the guest room, and on every weekend trip in between.
Blankets are a unique item that builds lasting sentiment in the most personal moments of someone's day. According to the latest Advertising Specialty Institute research, blankets drive some of the strongest brand favorability numbers in the study:
📈 88% of consumers have a more favorable impression of a brand after receiving one.
📈 87% are more likely to do business with you moving forward.
With 1,200 impressions generated over its lifetime, it's a staple people hold onto. In fact, half of recipients keep a promotional blanket for more than five years. The reason is simple:
81% find them useful.
51% find them enjoyable to have.
44% find them attractive.
In a world of digital noise, there is no substitute for a tangible, cozy connection.
