11/20/2025
People don’t like to be milked...
You know that feeling when you realize someone’s just keeping you around for your money?
Some businesses do it without even realizing: the never-ending retainers, the “just one more month” projects, the drawn-out programs that somehow always need an extension.
Clients can tell when you’re stretching the clock.
And once they feel milked, they don’t come back for more.
People don’t want to be milked, they want to be served.
They want value, progress, and a clear finish line.
So don’t build a barn around your clients.
Help them graze, grow, and move on stronger than before.
I have to give credit to my friend and colleague Jeff Taylor at Tactical Strategies, LLC who coined the phrase and expanded on the idea. Thanks Jeff!
"People don’t like to be milked."