Unpaste

Unpaste Unpaste is changing brushing for the better.

Gently powerful polishing ingredients in each tablet-sized force of nature reveal a brighter, whiter and healthier-looking smile, without the filmy feeling—and the plastic tubes—toothpaste leaves behind.

02/04/2026

Just the right amount of foam!

01/28/2026

A quick brush with 😁

Toothpaste gets everywhere. Our tablets don’t. Just a clean brush, clean teeth, and zero mess.
01/28/2026

Toothpaste gets everywhere. Our tablets don’t. Just a clean brush, clean teeth, and zero mess.

01/28/2026

Why make the switch to toothpaste tablets?

01/28/2026

Just because something is everywhere doesn’t mean it’s good for you or the planet. Need proof? Take a peek at our landfills. An estimated 400 million toothpaste tubes are tossed in the trash every year in the United States. Yikes.

Our redesigned packaging is made from plants, so it’s 100% compostable even the new resealable “zipper”. The ink is all nontoxic, too. The packet is now flat-bottomed so it can sit proudly upright on your bathroom counter. ​It makes you wonder where Unpaste has been all your life.

The important thing is, now you’ve found us.

01/28/2026

Our NEW FORMULA is even MORE like toothpaste.

It’s everything you know and love about the toothpaste experience–and still without the plastic tube, mess, and not-so-great-for-you ingredients.

We’re most proud of what’s on the inside, but our NEW PACKAGING deserves a special shout-out, too.

Now flat-bottomed so it can sit proudly upright on your bathroom counter, the whole thing is made from plants, so it’s 100% compostable–even the new resealable “zipper”. The ink is all nontoxic, too.

08/14/2025

New formula, more foam, same zero-waste clean.

Better packaging: compostable STAND-UP pouch with a handy resealable zipper.

Get 10% off with code FRESH10.

01/07/2023

What are some of the sustainable swaps you’re interested in trying in 2023?

Please tell us in the comments below ⬇️

Thanks for sharing your suggestions! 🌱

Thank you to for highlighting the issue of plastic waste that cannot be recycled, which is really a global problem.At t...
12/30/2022

Thank you to for highlighting the issue of plastic waste that cannot be recycled, which is really a global problem.

At the holidays, we may be more likely to notice the excessively wasteful aspects of our culture, but it’s representative of what’s going on all year.

What are your best creative ideas for tackling plastic waste in 2023?
Please put them in the comments below. We need everyone’s contributions if we are to be successful at this challenge! 🌎

Repost from
•
New comic in today about a very particular 2022 festive problem: what the hell do we do with our soft plastics this year, and who the devil is going to do something about it?!
🌍

We were delighted to hear that Unpaste tooth tabs earned a mention in the New York Times “The Morning” Newsletter by Mel...
12/27/2022

We were delighted to hear that Unpaste tooth tabs earned a mention in the New York Times “The Morning” Newsletter by Melissa Kirsch! 🎉

The article is “Your Favorite Things of 2022,” published on December 24, 2022, and featuring the beautiful artwork of María Jesús Contreras.

You can read it here:
www.nytimes.com/2022/12/24/briefing/your-favorite-things-of-2022.html

Many thanks to



Thank you to for this great suggestion and post!🎄❄️✨Wishing everyone a peaceful and healthy holiday season! 🕯️ ...
12/23/2022

Thank you to for this great suggestion and post!
🎄❄️✨

Wishing everyone a peaceful and healthy holiday season! 🕯️

“Colgate’s 9 Billion Toothpaste Tubes Defy Effort to Recycle Them” screams the headline on Bloomberg News. 😳Despite all ...
12/16/2022

“Colgate’s 9 Billion Toothpaste Tubes Defy Effort to Recycle Them” screams the headline on Bloomberg News. 😳

Despite all the money, time, and effort that Colgate has poured into trying to make their toothpaste tubes recyclable, there is a seemingly insurmountable hurdle to making widespread toothpaste tube recycling a reality—just because a product is technically recyclable does not mean that it can or will be recyclable in practice.

Unfortunately, the recycling technology and infrastructure currently in place in the U.S. is not up to the task.

Read the whole story here:
https://www.bloomberg.com/news/articles/2022-12-09/colgate-cl-made-toothpaste-tubes-recyclable-but-do-they-get-recycled?

Sustainable by design, Unpaste tooth tabs come in a compostable paper bag, or in bulk at your local refill shop. Recycling doesn’t even come into the picture.

Photo courtesy of William Warby, Creative Commons.

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