Surge Marketing Studio

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Branding is important to Start-Ups who want to accelerate sales and keep competitors at bay. Great article from the CMO...
02/28/2019

Branding is important to Start-Ups who want to accelerate sales and keep competitors at bay. Great article from the CMO Club:

Notebook with sign customer acquisition and charts. Making a Case for Brand Marketing in Early-Stage Startups January 26, 2018February 11, 2019 by The CMO Club Setting up a new company for success? Start with an executable brand strategy and customer mapping. Here's how to do it - and get buy-in fro...

Always be generating sales leads.
02/26/2019

Always be generating sales leads.

B2B marketers continue to rely on email marketing

Well researched personas can help teams create successful content; but only 42% of content marketers are actually talkin...
02/25/2019

Well researched personas can help teams create successful content; but only 42% of content marketers are actually talking with customers! Make 2019 the year you nailed your Buyer Personas and made your demand generation Surge!

Welcome to our ninth annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. We surveyed content marketers worldwide about a range o…

Building or redesigning a website? Structure matters!
02/22/2019

Building or redesigning a website? Structure matters!

Google's John Mueller discusses how site architecture helps Google understand the meaning of a website and its pages.

We LOVE renaissance skill sets to help us innovate for our clients. Great tips on how to leverage data and analytics whi...
02/21/2019

We LOVE renaissance skill sets to help us innovate for our clients. Great tips on how to leverage data and analytics while fostering creative ideas and innovation.

Today’s marketers can be challenged to incorporate the latest technologies while protecting creativity and innovative ideas. Ben Grossman, senior VP, group strategy director at IPG global brand experience agency Jack Morton, discusses ways to merge the analytic and artistic sides of modern marketi...

The days of marketing to protect existing products, domains, and jobs has given way to creating value for customers. Mee...
02/20/2019

The days of marketing to protect existing products, domains, and jobs has given way to creating value for customers. Meet and exceed your customers demands.

Many businesses already have established the foundation for providing great experiences, with the right people, process, and technology firmly in place. What’s next? Experience 2.0, which optimizes these elements and takes experience to the next level.

It is time to rebrand marketing. Successful B2B marketing teams are change agents leading the charge to transform the bu...
02/19/2019

It is time to rebrand marketing. Successful B2B marketing teams are change agents leading the charge to transform the business model and grow revenue.

As we look into the beginning of 2019, I’d like to challenge you to provide an honest answer to this question: What does your company…

Stay competitive and digitally transform your marketing right away!
02/18/2019

Stay competitive and digitally transform your marketing right away!

We’ve looked at digital transformation by industry, so now let’s go a step further and look at it by department. What kind of digital transformation is marketing undergoing?

Time hacks for very successful people...digitized marketing can automate time-consuming tasks and save you valuable tim...
02/15/2019

Time hacks for very successful people...digitized marketing can automate time-consuming tasks and save you valuable time.

Time management is a big part of success.

Sick of the inbound cycle of blame between sales and marketing? Eliminate functional silos and become an advocate and re...
02/14/2019

Sick of the inbound cycle of blame between sales and marketing? Eliminate functional silos and become an advocate and resource for your customers.

Jill Rowley discusses inbound, outbound, and destroying silos. How can you crush your sales goals in 2018? By creating a strategic partnership between sales and marketing to focus on your buyer journey.

3 trends driving the Second Golden Age of Martech
02/13/2019

3 trends driving the Second Golden Age of Martech

tl;dr There are three trends that are changing the nature of martech. They will catalyze the end of the “first golden age of martech” and lay the foundation for a second golden age that will be much larger, but likely look quite different. Ecosystems — instead of marketing cloud suites vs. bes...

Top Super Bowl Ads - Who won the battle?
02/12/2019

Top Super Bowl Ads - Who won the battle?

While the New England Patriots’ Tom Brady celebrates his sixth Super Bowl win what we really want to know is, who won the ad battle this year?

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