Leeper & Associates

08/12/2013

You may be surprised that an aviation marketing company has something in common with Liam Neeson's character in the movie "Taken." ABCI has they say, a "very particular set of skills."

06/24/2013

A good aircraft ownership experience is when the airplane serves the transportation needs of the client cost effectively for a number of years, and then

06/10/2013

On this blog, we spend most of our time talking about how to find and attract customers. This week, we're going to spend a few moments considering the

04/29/2013

Confusion kills campaigns. While it's ideal to meet a new client at the beginning of a marketing campaign, most often new clients call us when there's a

04/22/2013

In the aviation industry in particular, it’s common for companies not to have a dedicated trade show staff. They either hire professional trade show personnel who may not have much product knowledge; or more commonly, draft subject matter experts and other company personnel that may not have any formal sales training. Companies can have very successful trade show experiences using either option, but these circumstances require advance planning and training to help these salespeople work effectively as a team.

http://www.aviationbusinessconsultants.com/2013/04/sales-teamwork-the-trade-show-booth/

You can tell when a company has it all together. You walk by their booth at a trade show, see something intriguing in their display, and a friendly person

04/08/2013

[caption id=attachment_6479 align=alignright width=300] Join us for the web webinar![/caption] When a prospect says: “I’ll get everyone

04/01/2013

When we tell people we’re in marketing at a social or networking event, sometimes we notice that people back up a step. Or look away. Or find some reason to excuse themselves.

I totally understand.

[caption id=attachment_6471 align=alignright width=300] Can marketing be effective AND ethical?[/caption] When we tell people we're in marketing at a

03/25/2013

Businesses that we thought would be around forever have closed their doors. People that have worked at the same company for years have been laid off or are

03/06/2013

Marketing podcast with Matthew Dixon [caption id=attachment_13298 align=alignleft width=240] photo credit: Niccolò Caranti via photopin cc[/caption]I’ve been spending some time writing about how the job of sales has changed dramatically over the last few years. In recent posts I outlined what I call...

03/02/2013

Having income from a variety of sources is more important than ever. In an economy where very large, old and respected companies fold, are purchased, or