04/28/2026
Sadly, true. The people that want coaching are usually okay with being vulnerable and uncomfortable and not having to be right all the time. The people who usually need coaching the most are those who very much need to be right, in order to protect themselves. Difficult patterns to break.
Coaching only works with clients who care. This is very hard for wonderful coaches to accept.
Most coaches enter the profession because they truly want to help people. That desire is admirable, but it can also lead to frustration.
Coaching is a partnership. It only works when the person being coached is willing to participate in their own growth.
My good friend Sursock and I were discussing this challenge. Over the years we have both learned the same lesson. The people who need coaching the most are often the ones who want it the least. And the people who want coaching the most are often those who need it the least.
Great coaches can guide, support, challenge, and encourage. What we cannot do is force someone to care.
Keep helping your dedicated clients. You are making our world a better place!
Life is good.
Marshall