09/09/2026
I spent way too long trying to please the algorithm before I realized we don’t need millions of eyeballs to book out every year.
When an influencer goes viral... they make money. And my bank does accept likes and follows to pay the mortgage.
When your venue gets a million views from couples scrolling all over the world, it doesn’t equal more bookings.
We are a physical... location-based business.
We only need exactly 100-200 people a year who fall in love with our space...
see the value...
walk through our doors...
and get excited to sign the contract.
Instead of trying to entertain the internet... I shifted our strategy to building deep trust with local couples who can actually drive to our property.
Here are four things we do that actually book tours:
1. We write our captions with hyper-local keywords so we show up when a bride searches for our specific county.
2. We tag and collaborate with local florists... planners... caterers... and photographers to borrow their audiences.
3. We show our faces on stories regularly so couples know the actual human behind the brand before they book a tour.
4. We share the raw, behind-the-scenes work of prepping the property so they can see the care we put into every single event.
It takes way less energy than trying to keep up with a viral trend... and the return on your time is ten times higher.
👉🏻 Save this for the next time you feel behind because your latest post didn’t get a million views.
